Want better social media marketing results?
If you’re looking for social media tactics that work in 2020, then you’ll get what you want in this post!
Because today you’re going to see 250 actionable social media strategies and techniques.
So let’s get started!
- Social Media Audit
- Social Media Plan
- Profile Optimization
- Target Audience Research
- Competitors Research
- Social Media Platforms
- Social Media Calendar
- Content Optimization
- Scheduling and Publishing
- Engagement Optimization
- Business Promotion
- Social Media Community
- Customer Service
- Influencer Marketing
- Social Media Advertising
- Performance Tracking and Analytics
Social media profile is the face of your social business. It tells your concise information and shows your branding style. A great social media profile gives people a reason to connect with you and engage with your contents.
These are practical tactics to polish your social media profiles:
36. Make a good first impression
The first impression is fundamental because it determines whether people follow you, check more posts, and engage with you. Let’s focus more attention on details and seek the best way to show who you are.
37. Identify what other profile does to catch your attention
For making a good impression, you can get some inspiration from other users. Check what grabs your attention to the social profiles through the channel. It can be the graphics, tone, behind the scenes, and more. Get some ideas to improve your profiles from others.
38. Learn from what others are missing
On the other hand, you can also check what keeps you away. That avoids you giving the same impression to your audience on your profile. For example few people like these lengthy sentence posts and improper images.
39. Fill out everything in your profile if possible
Some social media platforms allow you to add more information like your interests and skills. In particular, you can ask people to write recommendations about you on LinkedIn. The more information you have, the more people can learn about you and relate to you.
40. Get a username so that people can search for you
Is your username the word people search for you? It is very important to have a name that is searchable and recognizable for your audience. If you’re using a different username from your brand’s name, you’re missing the opportunities to get connected with your leads and customers.
41. Try to keep the same username across platforms
By using the same username across platforms, you have more chances that people find you. My recommendation is to get a username you like in all the social media platforms that works for your brand. Even now if you don’t have time and budget for a specific social media channel, you can take it for the future use if necessary.
42. Add a profile image so that people recognize you
Similarly, a profile image also has to be recognizable. As most companies use their logo on the social media profile image, you should consider what is the most recognizable image for your profile. In case people recognize your representable person rather than the company logo, then it would be appropriate to use the person’s face photo. Make sure the photo is professional.
43. Use the right size for social media profile images
Each social media channel has different size requirements for a profile image. Using the different size of image dimensions can cause less engagements and CTRs. Check this ultimate guide to social media image sizes to optimize your images for your social media profile.
44. Add a cover image or background image
Particularly, you should be extra careful with bigger images. The cover image and background image can impact whether users engage with you. On Facebook, Twitter, LinkedIn, YouTube, and Tumblr, you can show these bigger images and provide extra branding image. Why not add? Here are the right cover image size tutorials.
45. Don’t make the larger image distracting
Larger images on social media such as a cover image and a background image drive engagements. But if your images are distracting to read and see your contents, it will push your audience away. Make sure that your bigger image conveys the branding message but it doesn’t disturb what users are doing.
46. Give a meaningful description in your bio
It’s obvious that you cannot write everything you’d like to say in your social media bio. But you need to offer a reason to follow you in the bio. Provide who you are and what you do at least in your bio. You may want to use emojis to visually appeal and be eye-catching.
47. Make sure to use keywords and phrases in your profile
Most of the search engines use the bio in social media profile for the results. To optimize your social media profile for SEO, using your keywords and phrases in a bio is a must. It will increase the chances your leads and customers can find you from search engines!
48. Build your credibility with your skills
In your bio, you can also include your skills and professional achievements to build your credibility. People don’t follo untrustworthy users. Don’t be one of them! Also, like in LinkedIn, you can get endorsements for your skills. That makes you look resourceful to other users.
49. Add call-to-action in your bio
Adding a call-to-action in your bio helps you to draw users to your links. Such as your website, landing page, blog, app, and etc. You can guide users directly from your bio to a specific URL that you provide.
50. Provide key contact details
Offering key contact information in your profile makes it easier for your audience to take actions. Contact details on your profile make it easy for users to find ways to contact you. It will increase your chances to get calls, emails, or even users may visit your physical address.
51. Don’t forget your URLs
Likewise, most of the platforms allow you to add an URL. Using this link on social media is a critical way of leading users to a specific web page. It can be your home page, a landing page, a blog post, a promotional campaign page… You can even put your other social media networking sites. Don’t miss this great opportunity that encourages more engagements.
52. Remain consistent in profiles across platforms
Consistency is key to successfully transport your branding. Not only your messages but also the colors of your image gives more clues of your brand. Remember to have consistency across your channels.
53. Show personality (but not too much)
Although LinkedIn has a more formal and professional style, on most social media platforms you can be casual. Have humor and build relationships like in real life. But have a good balance between showing personality and keeping professional.
54. Change the main URL if you have promotions
As I mentioned before, when you publish your new blog post and you want to promote, you can change the main URL to the specific URL. Especially in the platforms where you cannot attach an URL in the post like Instagram. You can add the CTA like “Check it out (link in bio)!” in your post and guide users directly to the page (skipping unnecessary navigations).
55. Link to your other social channels
Offering different social channels gives users more options to connect with you. And it increases the chances to engage with users. People have some preferences for social networks like you do. So let them choose your channel by providing some options to stay in touch.
56. Make sure that your links work
When you add links on social media, you always need to make sure that your links work. Double-check if your links work and seek the best way to drive people to the link!
57. Update your profile regularly
Don’t you show old marketing messages in your profile? Keeping your bio information up-to-date is a must. Every time you change something about your company’s strategies or anything, update your profile information in all the platforms.
58. Check your privacy settings
You can show all information you have there with the audience. But if you have something you don’t want to show to certain people, use your privacy settings to hide it. It allows you to control who can see your specific contents and comment on them. Or even you can manage who can search you and who can follow you.
59. Consider your photo tagging settings
As you know, on social media people can post about you and even tag you on images. It means anyone can create your social image and you need to take care of it. Especially when you allow people to tag you on images, you should know not all of them are your favorite. Always check if the photo doesn’t hurt your image. If it’s too much work, you can manage these situations with tagging settings.
60. Make sure that your website has a way to follow your social channels
Don’t forget to promote your social media on your website. As you should promote your website from your social media platforms, the same goes for the promotions from your website. More followers on social media, more conversion on your website.
61. Promote your social media profile information in your email marketing
You can encourage your subscribers to connect with you on social media for getting instant updates from you. You can add your social media links in your email signature or social follow links in the newsletter.
62. Change your password regularly
Identity theft is on the rise. Whether it’s a personal or a business account, you may have a lot of private information in the account. To avoid getting your account hijacked, I recommend you to change your password at least once a month.
Target Audience Research
When it comes to social media marketing, it is critical to deliver your contents to the right targets.
For successfully doing it, first you need to define who is your target audience and set strategies that help you to connect with them.
Without audience research, you won’t be able to produce valuable contents for them and it will minimize your marketing performance.
These are my actionable tips for managing your audience:
63. Define who your target audience is
Developing an audience persona makes it easier for you to perform marketing strategies and connect with them in an effective way. So, have specific personas and check their behavior on social media. Depending on the persona, you can tailor your posts and strategies to be able to connect with your target audience.
64. Check your competitors’ followers
Many times happens you’re going to find the perfect people when you spy on your competitor’s social media profile. They might be your competitor’s customers but they are the people who like to see contents of common topics.
65. Find the key demographics of your target
Like gender, age, and location, key demographics allow you to create better contents and connect with them. For example, if you know most of your target audience lives in California, you can consider when to send real-time contents.
66. Look at which platforms your target audience hangs out
You know your target audience. Then it’s time to find where they spend time on social media. Check the major social media platforms including the ones which you don’t use. Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. List out where you find your target audience and what they do. It will help you to make wise decisions for your target platforms.
67. Know when your target audience is active
When you observe your target audience on social media, check when they are spending time there. It tells you when is the best time for you to post and interact with them. This is very important to increase your engagement and expand your reach.
68. Listen to what your target audience is talking about
Social listening is one of the most important strategies in social media marketing. Get a picture of what problems they have, what they have interests for, and what are their goals. Then, all you have to do is to create content that meets their needs and appeals to them!
69. Learn the tone of your target audience
You should use the tone and the words that your target audience uses to understand each other. So, when you conduct audience research you should focus on what words they use for some words that you normally use differently. If you use terminology, many people who don’t know about these word so much will get lost in your talk. Tailor your tone aligning to your target audience languages.
70. Identify who your target audience is interacting with
You can also check who your target audience is talking to, and what tools they are using. From this key behavior, you can see their real intention of using social media too. If what you do is not suitable for your target audience, you may need to rethink your targeting.
Competitor research is key when developing your marketing strategy. Because your competitors are most probably targeting the same audience, their strategies might work for you.
Check how they are doing and their top performing posts. That gives you a lot of ideas for not only your social media strategies but also your content creation.
The following are my proven tactics for competitor research on social media:
71. Pay attention to your competitor’s top performing posts
You and your competitor are in the same industry or share niche topics. So that analyzing their top performing posts gives ideas for your content marketing. Check what types of contents they are and if it’s promotional or not.
72. Check what kind of headlines your competitor is using
From their posts that had a big impact, see what kind of headlines they are using. Check some points like their length, keywords, numbers, and types of headlines.
73. Locate which ones are your competitor’s core social channels
When you locate their social channels, you may see which ones they focus on across social networks. If you don’t get their strategies on platforms, then analyze which ones get more engagements.
74. Spy on your competitor’s hashtag strategies
Not only taking notes of their hashtags but also what types of hashtags they use. Are they the most shared hashtags, your niche keywords, the related keywords, or their original hashtags? Check the hashtag popularity, the potential reach, and etc.
75. Uncover your competitor’s strategies for follower growth
You shouldn’t care about the number of followers so much on social media, but keep in mind that more followers, more chances to get your contents seen. Spy on how much is their follower growth within a certain period. It’s worth learning their strategies if the growth rate is higher than yours.
76. Check when they are posting
Observe when is their average posting time. If they are posting at a different time from yours, then they might target a different audience, or simply they don’t use the optimal time. Also, check how many engagements they got. If it looks good, try to post at their posting schedule and see the results. You may have a wrong audience targeting.
77. Discover how often your competitor updates on each platform
The frequency of social updates can increase the chances of more engagements. Rather than the posting time of a day pay attention to how often your competitor posts their new updates on each platform. If you update seldom and they post often, the reason why you don’t get engaged may be the frequency.
78. Understand your competitor’s strengths
Knowing what are your competitor’s strengths gives you many ideas about the competition. You can have two strategies for strengths. One is to create a better product or service to defeat them. Another is to admit you cannot win the game and invest in other strategies.
79. Analyze your competitor’s weaknesses
Your competitor’s weaknesses are a big chance to improve and grow your business. It’s not only identifying your strengths but also giving you some lessons. Beating their weak points helps you to take advantage and maximize the differentiation from them.
80. Define your competitive advantages
To stay ahead of the competition, you need to step up where your competitive advantages are. It can be branding differentiation, pricing, advanced technology, and more. Based on the competitors’ strengths and weaknesses, find out what you can outperform.
81. Make sure to pick the successful ones for competitor research
Don’t take the competitor that you’ve already defeated for your competitor. To have an upward revision, you should choose a successful competitor that you haven’t won the competition with yet. So, you’ll find more areas to improve your business and aim for higher success.
82. Spot how your competitor offers social customer service
Social media customer service improves your customer support on social media. Check how fast your competitor responds and how they automate tasks using chatbots, and more. That gives lots of hints to improve yours.
Following social media etiquette and being active on social media is essential. But what makes people want to keep engaging with you would be up to your contents.
If your content adds value to your audience, you can get more shares and engagements. The shareable contents catch users’ attention and grow your followers. To have a bigger impact on your post, you need to learn how to draw users’ attention and retain your followers.
I’m going to share some tactics that work:
107. Create unique and high-quality contents
Nobody wants to share low-quality and used contents. If you want your contents to be shareable on social media, creating unique and high-quality and unique contents is a must. Also now that Google places high-quality contents to the top of their SERPs, you don’t get traffic if you are not writing high-quality contents.
108. Craft long-form contents
Similarly, a long-form content tends to be more comprehensive and informative contents. It improves more engagement (more shares) and keeps users on your website longer. Besides, containing lots of information has more possibilities to get organic keywords and backlinks. That will help you to rank contents higher on search engines as well.
109. Conduct a content audit
A content audit is an analysis of all the contents on a website. It tells you what contents you already have and identifies what contents you should provide to your target audience. You can expand your content ideas for the future and see which contents need upgrades.
110. Share educational contents
One of the most shareable topics is educational content that answers the audience’s interests and curiosities. It helps you to attract and convert them, and retain the current followers. For example, a tutorial like a how-to post.
111. Improve your readability
Readability is critical to get your contents shareable. Making your contents easy for your audience to read and understand increases engagement. You can add subheadings and bullet point listings for scannability. Keep in mind to optimize for mobile. If you have long paragraphs, shorten the sentences and split them into several paragraphs.
112. Keep your target audience’s interests and problems in mind
The topics your target audience cares about increases the possibility they share on social media. They will enjoy the contents you provide answer to their pains and supportive contents for their interests.
113. Give actionable information
Actionable information is helpful for users to solve problems and take action. It addresses their needs and provides value. You can grab attention of your target audience by showing how to face their pains with detailed directions. Remember to match your contents to your target audience, or you won’t get any shares.
114. Make it visual and compelling
As you know, visual content performs better than texts only. It plays a very important role in the transmission of information, especially for long and professional articles. Some information is hard to describe without using images and videos. Using these visuals helps you to increase the level of understanding of your audience as well. Use tools that create images for social media wisely and catch your audience’s eyes.
115. Create informative infographics
People love to share infographics since they are eye-catching, informative, and persuasive. Infographic contains so much information but makes it easier to digest in one image. Thus, infographics is one of the best match to be shared on social media where you have a limit to deliver your messages.
116. Promote with video contents
It’s getting obvious that video contents enhance more engagement than any other visual contents. Video improves your conversion rates and user experience. More importantly, videos encourage social share. Make sure to use a compelling storytelling and match your target audience’s needs.
117. Pay special attention to feedback
Getting feedback on social media is easier than receiving it face-to-face. From social listening to social reviews, you can collect valuable feedback on social media. Like it or not, you may receive both positive and negative reviews and comments. These voices are valuable for your content creation as well as your overall marketing strategies. Listen to those feedback carefully and learn from them for providing better services.
118. Maximize your performance with hashtags
When you craft contents, think about the hashtags that support your contents to maximize your performance. Hashtag narrows down the audience by topics and makes it easier for your target audience to find your contents. I’m going to share some actionable tips in the next section.
119. Take advantage of your data and analysis
Tracking and analyzing your marketing performance is essential. But the most important thing is to put the data and analysis into action. Use the data from your content marketing to create better content and engage better with your audience.
120. Write click-worthy headlines
On social media, there’s not too much to say except that headlines determine the success of your post. As people on social media start scanning from headlines, you cannot even grab a user’s attention without catchy content titles. Take some time to craft click-worthy headlines.
121. Don’t forget to optimize with keywords
To boost social shares, you need to optimize your content with keywords to get it more consumable. Besides, each social network has its own search features that allow users to search by keywords. Thus, leveraging your keywords improves your online visibility and impacts your marketing results.
122. Don’t forget trends
When you create contents, you cannot ignore the trend forecast for the main keyword of your content. Use Google Trends to predict if your content will have enough search volume. If you don’t, you may use tons of time for content creation and gain nothing in return.
123. Recycle your old contents
Don’t you have old contents that still have backlinks but the information got outdated? These contents are great sources to give them fresh air and recycle. Content recycling adds value to the content and boost your SEO efforts. You can add the latest information and infographics. That gives you additional social shares.
124. Repurpose your existing contents
Likewise, content repurposing is one of the creative techniques to keep driving traffic to content. It gives another chance to get featured on your site and boost social shares to your contents. There are many ways to repurpose your existing contents. For example, you can use content syndication networks to get your content in front of a larger audience of other sites.
125. Make social sharing easier for users
Social sharing is an easy and quick way of spreading posts on social media. Making it easier for users to share your contents is critical. Your audience can share your contents from social networks but it is easier for them to do it from the content page. Set up your social share buttons on your website. Don’t miss the opportunity to get viral by other users.
126. Consider employee advocacy
Employee advocacy is a promotion of a brand through its employees. Involving your employees as advocates helps you to provide valuable insights for users and expand your brand reach. So in content creation, people can have more personal explanations of your products and services. Just keep in mind to prepare your guideline for the program, or you cannot control their contents and reviews.
127. Insert a call-to-action sentence
Adding the right CTA on social media post encourages users to take actions and increases the click-through rates. From leading users to a blog post to downloading a file, you must insert a CTA sentence to get results. Make sure to provide a clear benefits of the CTA for users.
128. Evoke users’ emotions
The key to successful contents is to trigger emotional responses from your audience. The top three most shared contents evoke emotions; awe, fun, and amusement. You can incorporate with storytelling, colors, and social proof to produce those emotions.
Scheduling and Publishing
Scheduling social media posts saves lots of time and energy for you. It also helps you to see a bigger map of your posting strategy and it makes it easier to modify if necessary.
Understanding the best time for your post to get a bigger reach is one of the key strategies. Applying this kind of a little trick polishes your social media performance.
The following are some tricks for when you schedule and post:
146. Post at peak traffic times
Researching when is your peak traffic time each day is key to successful social posting. Use your analytics tools and track your post-performance to define your best time to post. It will boost your reach and have high social ROIs. Be aware that traffic time varies everyday.
147. Apply the 80/20 rule
The 80/20 rule on social media is one of the social sharing techniques. 80% of your social media posts should be helpful to your audience, such as informative and educational contents. And the rest 20% can be promotional. Remember people don’t like pushy sales and limit your promotions to minimize negative feelings for your business.
148. Establish your publishing frequency for each platform
Consistent publishing is key to impact your traffic and SEO. Whether several times per day or a few times per week, you need to set your publishing frequency for each platform. Each social media platforms has a preferable frequency so be careful how often you post. Once you’ve defined your frequency, stick to the schedule.
149. Avoid posting the same contents across platforms
Not everyone follows you on all of your social networks, but some people connect with you through several channels. Don’t publish the same contents across platforms at the same time. These people will get to see the same posts everywhere and it makes them tired of seeing your posts. This increases the possibilities of choosing one platform and unfollowing you on the rest of the platforms.
150. Schedule an alert to tell key members when to publish
To respond quickly and interact with users, schedule alerts for your new posts for your key members along with your social scheduling. Make sure to set roles to people, like who responds to users on comments and messages. It helps you to avoid double-responses and manage feedback better and faster.
151. Reshare your evergreen contents
Not everyone sees every single post you’ve written and remembers. Resharing your evergreen contents increases the chances for your audience who hasn’t seen the posts to see them. Since evergreen contents are relevant and valuable to your audience over a long period, you can count on them when you schedule.
152. Consider the 5-3-2 rule
When you post on social media, keep the 5-3-2 rule in mind. It is a ratio to follow when you do social sharing. In every ten posts, you should share 5 posts from curation, 3 posts from your creation, and 2 posts from your humanized contents. Focus on your audience needs and don’t post too much about your business contents.
153. Find other’s shareable posts
On Twitter sharing others’ posts that are valuable to your audience in your feed is another way of creating relationships and building your credibility. When you want to post something users will share, I recommend you to use Buzzsumo to find the most shared contents across the social networks. You can filter the content types, dates, and social channel to see more interesting posts to share your feed.
154. List out your favorite website to share
On the other hand, you can also list out or bookmark your favorite site that you normally share their contents. It will save your time to search for the curated contents. If you don’t have any, check your industry’s influencers.
155. Use a social media marketing calendar
As I mentioned before, a social media marketing calendar assists you to stick to the plan and publish consistently. You can use it for social media management, and a content calendar for content creation and track each content’s performance. It helps you to perform your best.
156. Leverage social media scheduling tools
Social media scheduling tools help you to schedule your social posts in advance and track your performance through the tool. These tools help you to post real-time contents, manage your social media activities, create in-depth reports, and more. Leverage social media scheduling tools to save time and put those hours to maximize your entire marketing efforts.
Encouraging social media engagement is extremely important for brands. It increases marketing communication with the audience and the interaction boosts your brand awareness and the reach.
However, to improve social media engagement you need to have a well-researched and crafted strategy. Without giving any initiatives to your audience in your social media posts, people don’t have any reasons to interact with you.
Here are my proven social media engagement strategies:
157. Communicate with users by personalized interactions
Personalization is one of the most effective strategies on social media to improve engagement. With personalized comments, you can create an emotional connection with your audience. Thus, they will feel more comfortable during the interaction.
Responding to all the comments differently will show users that you care about them and you’re responsive.
158. Ask questions and join the social conversation to answer
When a post includes a question, it is easier for users to engage with you. Even when your post is interesting for your audience but it doesn’t have a question, people may end up with a quick interaction such as like or send one emoji at best. Though, you should try to add a question or something that calls your audience to take action!
Vice versa, you can also join social conversation by answering questions of other users and commenting on the posts that are relevant to your industry and business. This can create an additional chance to enhance engagement.
159. Take advantage of emojis
Emoji is an eye-catching and powerful form in text-based content marketing. It helps to express your emotions and thoughts better and increases social media engagement.
Don’t overuse emojis, but use them with caution. The improper use of emojis can hurt your brand image and destroy authority. Make sure that your emojis make sense in the content.
160. Go for video content and live video
One of the most effective tools that drive user engagement on social media is video content. Video allows you to break things down to explain them in detail and it makes it easier for your audience to understand the topic.
Especially nowadays the consumption of video content on social media is on the rise. You can take advantage of the ongoing trend and enjoy the ride!
161. Reach out to your target users and talk to them directly
Another surefire way for social media engagement is to outreach your target users and interact with their posts. Whether it’s “like” or “comment,” if you take initial action, it will get easier for them to raise awareness and engage with you.
Of course, it will take a long time if you’re waiting for others to come along and motivate them to take action. Or the time will never come to you. So, take the lead in social conversation and engage with your target audience.
162. Use polls for a quick engagement
Social media polls are a quick and simple way to get your audience’s opinions and feedback. It allows you to collect user data, and boost engagement by encouraging users to join in your conversation. Make it interactive and relevant to your audience, so that they are more comfortable to answer.
163. Leverage interactive survey features
Just like polls in the previous tip, you should make use of interactive survey features on social media. These features can collect user information and feedback without making them feel troublesome but in a fun way.
For example, you can use a question sticker and a reaction slide bar on Instagram to get to know your audience. People can answer easily through the interactive survey features and it doesn’t require many like general surveys so that you don’t bother them at all.
164. Join some relevant groups and communities
The social media group and community you should care about are not only your authoritative ones. By joining relevant groups and communities of your industry and business, you can open up possibilities for more engagement.
Besides, you can find people who have a similar view or concern in those groups and communities. So, by engaging and building relationships with them, you can drive them into your content and create better engagement.
165. Focus on original visuals in your post
Using original images brings you more shares and engagements. One of the successful branding images is “behind the scene.” It shows your company’s personality and culture. This is a great way to connect with your audience and build trust. You can share your team-building scene, the progress of your work, and funny moments in the company.
166. Grow your follower base
You should think about quality over quantity as regards your followers. However, it is true that the more followers you have, the more engagement that can happen.
Try to grow your follower base considering the quality of your followers. By defining your market segment and targeting, you can find your target personas and connect to potential customers. Who knows, they could be your future customers!
167. Share user-generated content (UGC)
It is true that people trust more user-generated contents than the ones from brands. And UGC gets higher engagement rates on social media. Thus, sharing UGC helps you to get more support from users and create a strong connection with them.
168. Audit your audience’s social media engagement
One of the most important metrics on social media would be about engagement. You can measure the social media engagement by the user interactions such as likes, favorites, and shares. If you have high engagement, it means that your contents on social media are working well.
169. Find out how your competitors improve engagements
Dig into their social media marketing strategies. To drive more engagement, there are many ways. Such as interacting with users at real-time, creating video contents, and more. These findings can help you.
Promotion is one of the most important processes in social media marketing. It helps your content to go viral and improves the reach. Don’t forget engagement is the key to success in social media marketing.
There is much social promotion you can use from cross-promote to social media contest. You should choose the promotion type depending on your platforms. Keep your goals in mind to correct the course in each phase.
Here’s a list of promotion tips on social media:
170. Cross-promote across the platforms
Cross-promotion is a marketing technique that leverages other channels to promote a product or service. It expands your reach and increases the chances of conversions. By including other social media platforms
171. Provide social proof
Social proof is one of the most beneficial marketing techniques to build credibility and trust. Like when you are online shopping and see that your friends like a brand, you’re more likely to trust their products. Social reviews and testimonials are very effective to use when you need conversions.
172. Create videos to showcase your products/services
It’s efficient to showcase your products or services using a video. It’s eye-catching enough to grab people’s attention. It shows you an overview of your offers and normally converts better than texts or other contents. Remember to make your first three seconds interesting.
173. Do social media outreach
Social media outreach is a marketing approach to outreach and connect with your target audience through social media. It aims a brand to build one-to-one relationships with them. You can follow and interact, then send messages through comments and DMs.
174. Promote in your social media community
If you have your own social media community, promoting your marketing messages in the community is one of the best ways to get people to hear your story. Since your community is where people who are interested in your business, it has a higher level of understanding and converts well.
175. Don’t be afraid to give spotlights to content multiple times
How many times do you promote your content in a day? Did you get enough results? If not, don’t be afraid to promote it multiple times. You can publish it from different channels at a different time. Make sure to change the featured image on social media and captions if you want to post it from the same channel once again.
176. Add tags of your products into your post
Tagging your products in your post helps you to provide a better user experience. It gives people its information quickly and shortens the conversion process. By using product tags, people don’t need to look for the products from search engines or websites, they can check directly from its product page.
177. Get your employee involved
Employees are your best brand ambassadors. As I mentioned about employee advocacy in content creation, you should involve your employees in promotion as well. It helps you to get a bigger reach and have more chances to engage. In my experience, employee’s posts have a higher conversion rate. Why not encourage your employees to promote the company’s contents?
178. Consider content share community
Have you ever used Reddit or other republishing community? Sometimes promoting your contents on social media is not enough to increase your traffic. A content share community can help you to share your contents to a larger audience and increase social shares from the site.
179. Offer deals or promotion codes on your target channels
A great way to boost sales on social media is to offer special deals like promo codes and coupons. Create a specific condition for the deals to increase both the social media fan base and the sales. Such as, ask people to follow you or comment on your post to get your social media deals. It’s easy to imagine this for product providers. If you sell services, you can give a limited-time free trial of your specific service, for example.
180. Run a social media contest
A social media contest is one of the most cost-effective and powerful social promotions. It increases your exposure efficiently, foster interactivity with users in a fun way, and grows your business fan base.
181. Conduct a giveaway
A popular social media marketing promotion is giveaways. You give something away for free to increase brand awareness and chances to sell your full-services. It can be a great opportunity to let people know about your products and services. When they like yours, they may be your life-time customers.
182. Plan sweepstakes
Sweepstakes is another popular way to attract followers to have a chance to win a prize. Offer something desirable like your latest or most popular products. Usually, the entry for sweepstakes is free, but it requires some information like names and email addresses in return. You can increase your social exposure and build your contacts list fast.
183. Use referral promotion
Referral promotion is designed for a company to gain more referrals. Normally you ask users to refer to their friends and you give something valuable to them in return. It brings qualified leads in a short period. There are many referral programs and offers you can consider.
184. Create a landing page for promotion
A landing page is an independent page that specifically talks about a specific purpose. It makes it easier for you to track your performance and provide a better UX. When you run a promotion campaign, you cannot explain all in social media contents. Create a compelling landing page and convert users.
185. Don’t run your promotion longer
If you run your promotion for a long period, people will lose interest and forget about it. Make your promotion time within one month at most. Also, if the promotion doesn’t create a sense of urgency, people may miss out the opportunity. So be strategic for the period.
186. Keep your entry form short and low-barrier
When you ask users to fill out your forms for your social promotions, make sure that the form is short and low-barrier for everyone. You may have many questions, but weigh up the options of building your email list or getting answers. If you’re planning to create yours, you may want to learn web forms usability for a better UX.
187. Follow the social promotion rules
Each social network sets different rules and policies on how you can run social promotions. You need to fully understand these requirements. Especially when you plan to cross-promote on social channels, make sure to list them out not to break the rules.
188. Don’t forget to mention the eligibility
It is smart to mention the eligibility for your promotion. For example, you can state like “The participant must be a legal US resident and 18 years old or older at the time of entry.” Don’t break the law and do a white hat promotion.
189. Email to all the participants including non-winning ones
In particular, when you conduct a social promotion you require users’ emails, so you should send opt-in emails to show your appreciation. Don’t forget that you will collect user data and social engagements thanks to all the participants. Even when the promotion didn’t go well.
190. Don’t cross-post the same contents across channels
This is a common mistake of cross-posting on social media. If you don’t utilize it correctly, people who follow you on several channels will receive all the same messages and that makes them feel annoyed. To avoid this situation, you can play with wording and hashtags depending on the character limits on each network.
191. Create social media advertisements
You can create social media advertising to build your audience and target specific users. It also helps you to increase lead generation and sales. What you can do varies depending on what platform you choose, so carefully select your target channel and develop your strategies.
Providing customer service on social media is fundamental to online business. It increases the level of customer satisfaction and decreases the cost for your entire customer service.
But depending on your customer service, your brand image and reputation can vary. Make sure you take care of your customers as if you meet them in person.
Here are some social media customer service tactics that can help you to improve yours.
201. Respond as quickly as possible
Speed matters on social media interaction. If you’re not timely responding, users don’t wait for you so long and they don’t come back to you. Most importantly, you’re giving a bad user experience and that creates a bad brand image of your business. Social media runs 24 hours a day, so it is hard to always monitor but you should be active at least during your working hours.
202. Deal with negative feedback carefully
Feedback does not always make your day. For the positive feedbacks you can reply and answer happily, while dealing with negative feedback is never easy. But it is possible that by handling complaints with sincere responses you can turn unhappy customers into your biggest fans. Be sure to give prompt replies and fix issues with the best care you can give.
203. Conduct social listening
Social listening is critical. Marketers tend to promote their products/services more than listen to what customers talk about them on social media. But obviously, it is indispensable to get deeper customer insights and provide valuable information to them. As necessary you can conduct surveys, observations, and focus groups.
204. Show your gratitude to your customers
Your business exists thanks to your customers. Especially to the people who continually purchase from you, who do business with you, and who are your great brand advocates. Show your gratitude to customers once in a while by making follow-up calls or sending thank-you emails. It can create a better perception of your business and increase loyalty. Don’t forget that your customers are choosing you over your competitors.
205. Keep an eye on social mentions about you
Tracking social mention is extremely important. It allows you not only to start conversations with potentials or customers but also to manage your reputation. Set alerts when there is a social mention about you and don’t miss great opportunities for new future relationships.
206. Pay attention to the conversation that is related to your business
People do not expect you to reply when they are not mentioning and tagging you, or posting to your feed. Catching the social conversation which is not about you but related to your business can be a great chance to let users know you. Don’t be a pushy seller, or that’ll make you look spammy bots.
207. Personalize your relationship
A personal relationship helps you to get to know customers better and establish stronger connections with the users. Once you have good personal relationships, you can approach them effectively and build trust. Stay in touch with your customers by sending them emails on a regular basis. If you’ve done it properly, they could be your best advocates and cost-effective salespeople.
208. Collect and analyze customer data
Collecting and analyzing customer data gives you valuable customer insights for your business. Since you can have one-to-one marketing on social media, you can get a deeper customer insights and develop a better customer value. Analyze your data well and plan how you can manage your customer relationships effectively.
209. Polish your communication skills
It’s important to have outstanding communication skills to handle and manage a social media account. Listen to social conversation carefully, ask questions as needed, and respond to any comments and posts. If you have poor communication skills, it may cause misunderstanding in your audience’s mind. Polish your listening and writing skills for social media success.
210. Consider users’ privacy
Most social media platforms allow users to have more open and casual communication to interact with other users. But when you have closer relationships with users, you need to be careful so as not to invade their privacy. Some people don’t want to show their names or any personal information on social media. So if you want to have a private conversation, you should send DMs instead of continuing where there are other people’s eyes to protect users’ privacy.
211. Use gamification
Communicating with customers in a fun way is one of the best approaches to social media. Gamification is a concept that adopts the know-how of games to other fields. For example, what you can do on social media is to run a gamification campaign. You can give users reward points when they engage or do something with you, and make them collect to exchange with a reward from you. It can be your free downloads, discounts, or something they would like to get.
212. Be open and transparent
Being open and transparent is key to success for any business. If you’re honest and share real information, your audience will trust you. It will lead more engagements and more conversions. So when you make mistakes, instead of hiding the bad side, you need to admit them and handle them with integrity.
213. Build a customer loyalty program
A customer loyalty program is a rewarding program for the customers who continually purchase from a brand. It motivates the customers to stay with you and helps the business to grow by providing incentives. Provide surprises and do something unexpected. That will make a big difference from your competitors. Make customers feel special!
214. Measure customer loyalty
Customer loyalty is one of the biggest challenges for marketers. It helps you to build a better brand image and reputation, and gain repeat business. As you know, you cannot improve what you cannot measure. Monitor and track your customer loyalty data. It will help you to capture customer value and provide better marketing services.
Influencer marketing impacts effectively your branding and public exposure. Collaborating with social influencers is one of the most powerful ways to create brand awareness and boost sales.
Users’ trust in influencers helps you to maximize your marketing efforts and achieve your goals. But if you do it without enough research and strategy, you could end up just wasting your time and what is more important, damaging your reputation.
You can use the following influencer marketing tips to succeed in 2019.
215. Define your goals and key KPIs clearly
Influencer marketing can drive traffic and improve your SEO. But you should have more specific goals to do influencer marketing. For example, increasing website traffic to XXX per month, and building brand awareness by social mentions. To judge if your influencer marketing works or not, you should set specific goals and key KPIs.
216. Reach out the right influencers that fit with your brand
To find the perfect influencers for your business, you should check how well your brand and his style match. Make sure if he has similar tones, and acceptable aesthetic (visual contents). This is essential not to lose your brand identity by supporting and sharing his posts.
217. Check influencer’s audience demographics
It is wise to deep-research about your potential influencers before you pick up some. Among many factors to check, look at their audience. Do you have people in common in your audience? For example, analyze the demographics of his audience. If your target audience is in U.S. and his audience is in Spain, your audience might not be active when the influencer posts.
218. Don’t let fake influencers throw you
You should keep in mind that there are many fake influencers who don’t have powers to impact their followers at all and try to get sponsored fees. Normally they are buying followers to look nice or have lots of bot accounts. But this is easy to figure out by researching their background and auditing their social media accounts. Be cautious when you’re picking up real influencers and don’t trust them based on follower counts.
219. Warm up by engaging with your influencers’ posts
Before reaching out to influencers for partnership, show your interests and engage with them for warming up. You can like and share their social media posts, mention in your posts, comment on their blog posts, subscribe to their newsletters, etc. Your influencers may notice your engagement and you can develop better relationships.
220. Prepare a clear guideline for the partnerships
To achieve your influencer marketing goals, you need to prepare a clear guideline. It contains what you want your influencers to include in their posts, like your branded hashtags and tag your brand in posts. Negotiate and revise it until you have a win-win situation to build happy partnerships.
221. Test smaller influencers
Influencer marketing is not a cheap solution. If you’re new, I advise you to look into your potential influencers and start testing with smaller ones. You can learn how it works and what you could get with them. Usually, the influencers with a big number of followers are at a high price for sponsoring. So if your budget allows, you can test some before reaching out the ideal ones.
222. Target a small audience segment
An effective way of generating high ROIs on influencer marketing is to target a small audience segment. Since influencer marketing is not a cheap solution, you should prioritize your results – ROIs. By narrowing down your target audience, you can pinpoint the audience segment cost-effectively. If you don’t get results as expected, you can expand the segment little by little. That way you will know who you need to target exactly.
223. Allow influencers to be creative
After ensuring your influencer doesn’t deliver wrong images of your brand, you should let him be creative as he does when he’s not with sponsors. His audience likes his style and stays with him. There should be some reasons to remain. So don’t try to force him to do your way, or his followers won’t engage with your sponsored posts.
224. Track your influencer marketing performance
It is critical to always track your performance with influencer marketing. See how you increase traffic and achieve your goals with him. If it’s working well, you can think about future collaborations and develop long-term relationships with him. What is important is when it’s not working for you. Investigate what problems you have and promptly deal with them. It might be your landing page that has some conversion issues, or it might be your influencer who can be fake.
225. Ask your influencer for feedback about your brand
When you work together, you can ask your influencers to give you some feedback about your brand. They can give you valuable insights, what you need to improve for future performance. And if they give you positive feedback, don’t forget to ask them for the permissions to put it on your social reviews. It will push up your brand image.
226. Collaborate with multiple influencers
Spending on your budget, you can have influencer marketing partnerships more than one person. They must be relevant to your business but you could approach to influencers in different industries. As long as they deliver your marketing messages correctly, you can have a variety of your selections.
227. Build long-term relationships
Building a long-term relationship should be one of the biggest goals in marketing. The same goes for influencer marketing and it turns beneficial. For you, not only boosts brand awareness and engagement during the post impacts but also it will help you to improve your conversions. By seeing the influencer incorporating with you for the long term, their bigger audience will create a trust for your brand.
Performance Tracking and Analytics
This is the most important process in social media marketing. Tracking and analyzing your social media performance helps you to improve your social media marketing strategies and make wiser decisions for your future activities.
Without measuring your efforts, you cannot improve your performance. You will stay where you are and you won’t notice whether you’re wasting your budget or not.
The following tips for tracking your social media performance will help you to get the most out of your social media activities.
244. Check whether you meet your social media marketing goals
Once in a while you should evaluate your social media performance achieves your goals. If you set measurable and realistic goals as I suggested in social media strategies, it is not so difficult to see your achievement. Keep what you’re doing well and improve what you’re not. For the data, you didn’t perform well, analyze why you couldn’t and how you want to approach for the next time.
245. Measure social ROI
Social media is a place where you can understand your audience better and build relationships. So measuring social ROI helps you to understand what you perform well with a certain cost and identify what to improve. Use social media marketing tools that dig deeper data and measure your key metrics.
246. Track your traffic growth
Driving traffic to your website from social media is essential. Track not only your monthly traffic but also the traffic per post. From that data, you can see what headlines are working, what content people consume from you, which platforms drive more traffic, and more.
247. Pay attention to your brand awareness growth
Social media is one of the best place to increase your brand awareness. To calculate your brand awareness’ ROIs and growth, check social engagement metrics like search volume, followers, and reach. Then, you should focus on social mentions – how many times you get for a certain period, what and where people talk about you, etc.
248. Analyze if your strategies impacted conversions
The biggest challenge on social media marketing is to improve social media conversions. You should track how many the users who come from your social media posts converted on a landing page. List out what factors of your social media posts impact high conversions and analyze deliberately. Don’t confuse with CTR of your social media posts.
249. Ensure you’re tracking right metrics
If you don’t calculate the right social media metrics, you cannot grasp what’s really going on your social media marketing. One of the most common mistakes for social ROI is to use wrong metrics to prove your progress. Make sure that you’re tracking the right metrics for your goals. If you’re not sure about the metrics, here are some social media metrics you should be tracking.
250. Come up with new strategies based on the analysis
Based on tracking and analyzing your social media performance, you’ll see what to do next. The insights will help you to come up with your new strategies and make smarter decisions for your new cycle.
You’ve got the 250 social media tactics!
I hope you enjoyed this post and found it useful.
Okay, it’s your time to put those strategies into action!
Which of the social media techniques in this post are you going to apply?
Did I forget your favorite social media strategy?
Leave a comment to let me know!