There’s no doubt that people use marketing tools to perform their best.
Yet, there are too many business tools for marketing. And it’s hard to decide which ones to use.
The question is:
Do you want to invest right in digital marketing tools?
One of the best marketing strategies is to leverage the right tools for you.
I’m going to show you my list of the 44 most practical marketing tools. Above all, these tools will work GREAT in 2019. If you’re looking for the best marketing tools, then you’ll enjoy this post.
Let’s get started!
To make it easy, here are the topics that you’re going to see:
- Web Analytics Tools
- Search Engine Optimization (SEO) Tools
- Local SEO Marketing Tools
- Digital Advertising Tools
- Content Marketing Tools
- Social Media Marketing Tools
- CRM / Email Marketing Tools
- Reputation Management Tools
- Collaboration Tools
Web Analytics Tools
First, I’m going to show you the best marketing tools for web analytics.
A website is one of the most critical brand elements in online marketing. You can rank high in SERPs and improve user experience if you optimize your website.
If you don’t know your visitor’s behavior, you cannot make your website be the hub of your business. This makes it difficult to increase your traffic or conversion rate.
But you can learn how to fix these mistakes using web analytics tools.
In this chapter, I’ll share the top performance analytics tools for 2019.
Witness how exactly visitors use your website.
Lucky Orange captures every visitor’s action. Their recording feature shows you everything your visitors do on your website.
Also, it detects when your visitors stop browsing your website. As a result, you can develop strategic plans for your problems.
Besides, their heatmap feature will help you to read your visitor’s mind.
Price: $10~ per month
Official website: https://www.luckyorange.com/
Understand your audience wants and identify why they bounce.
Hotjar is another great web analytics tool that reveals how people use your website.
It visualizes user behavior with its heatmaps and records what they do on your website.
Besides, their conversion funnels identify where you have improvement opportunities.
Thus, you can use this tool to optimize your conversions and user experience.
Official website: https://www.hotjar.com/
One of the best web analytics tools on the web.
Google Analytics gives insights into your website traffic and visitors. You will see how the sources use your website.
It helps you to measure your web performance by setting goals by setting your goals. That makes it easier for you to analyze your ROI.
Besides, you can integrate with your Adwords accounts and track your ads performance.
In short, this is one of the best online marketing tools for free!
Official website: https://analytics.google.com/analytics/web/
Search Engine Optimization (SEO) Tools
In this chapter, I’m going to show the best marketing tools for SEO.
It is critical to give search engines the information you want to rank in SERPs. So, you need to know what SEO errors your website has and fix them.
Also, you need to understand what competitors are doing better. Then you can provide better pages and beat them.
It is scary but true:
If you don’t rank at the top of the SERP, you don’t exist on the internet.
In this chapter, I’ll show you my top SEO tools that will let you win SEO games in 2019.
The top-of-the-line competitor research and SEO backlink checker tool.
Ahrefs helps to check popular pages, organic keywords in SERPs and backlinks.
This is a powerful backlink analysis tool. It shows you ranking score, and URL and domain rating based on backlink profile.
So you can analyze your competitor’s backlinks better as well as yours.
Thus, you can improve link building strategies that boost your SEO.
In brief, Ahrefs is one of my favorite online marketing tools!
Price: $99~ per month
Official website: https://ahrefs.com/
Check technical SEO errors and improve your SEO performance.
This is a powerful SEO analytics and web monitoring tool.
You can get an in-depth SEO report that tells you technical errors. You’ll see many improvements from HTML and CSS efficiency to site speed.
Also, it gives you tutorials for fixing those problems. Thus, you can work on them right away.
Price: Free trial / $24.95~ per month
Official website: https://seositecheckup.com/
Google Search Console
Google’s rank-tracking, index coverage, and conversion checker tool.
It’s one of the best tools for SEO that comes from Google. It lists all the errors you have with Google search.
Google Search Console gives detailed information on a specific URL. For example, you’ll see index coverage and canonical URL.
Thus, you can fix your website errors and provide a better user experience.
Official website: https://search.google.com/search-console/welcome
Google PageSpeed Insights
Check what makes your website slow loading with actionable suggestions.
This is one of my favorite free SEO tools that tells you how fast your website loads. It analyzes your page and gives its performance scores with some audits.
Also, it suggests how to improve the load speed and usability.
In short, you will know the exact steps to speed up your website.
Official website: https://developers.google.com/speed/pagespeed/insights/
Yoast SEO Plugin
The No.1 SEO plugin for WordPress users.
Yoast SEO Plugin audits your page’s SEO and readability.
It shows a list of analysis results and tells you how to improve them. You can configure the title, meta tag and canonical URL for search engines with this tool.
Yoast SEO creates advanced sitemaps and manages social sharing.
Above all, this SEO marketing tool is a must if you use WordPress.
Official website: https://en-gb.wordpress.org/plugins/wordpress-seo/
Answer the Public
Gain valuable search intents for your keywords.
Answer the Public shows what searchers type into Google for a specific keyword.
It finds questions, prepositions, comparisons, alphabeticals, and related searches for your topic.
Thus, you can get these valuable search intents from many angles.
It is a unique way to generate content ideas and improve your contents.
Official website: https://answerthepublic.com
Add LSI keywords into your entire content to boost your SEO.
Keys4Up is one of the greatest keyword research tools especially for LSI keywords.
It automates to find your LSI keywords from having the same term to relevant keywords.
By adding these LSI keywords, you can make your contents more relevant for search engines.
This will help you to rank higher in SERPs and drive more traffic.
Official website: http://www.keys4up.com/
Get your website insights about duplicate contents, broken links and more.
Siteliner is a free marketing tool that detects SEO errors including duplicate contents.
It tells you how your website is, compared with other sites that Siteliner scanned.
Thus, you can see what pages of yours impact search engine rankings and confuse visitors.
Official website: http://www.siteliner.com/
Local SEO Marketing Tools
Next, the following local SEO tools that give you local results.
In this chapter, I’ll share the local SEO marketing tools that will help you to improve your local search.
Ensure your local business information is in local directories.
Yext is one of the best local business management tools.
It controls your business contact information for up to 70+ local directories. Also, you can update your NAP in each list at once.
Besides, it suppresses duplicate listings and monitors reviews.
For these reasons, I use Yext more over the other similar digital tools.
Price: $4~ per week*
Official website: https://www.yext.com/
Leave your competitors behind using their keyword suggestions.
Price: Free trial / $29.95~ per month
Official website: https://www.rankingcoach.com/en-us
Make your business listing accurate and consistent for local search.
Price: $99~ per month
Official website: https://moz.com/products/local
Digital Advertising Tools
Then, it’s all about how to succeed in digital advertising techniques.
Digital advertising would be one resultful investment for your business.
Now that more and more pages display before organic results in SERPs. 41% of clicks go to the top 3 paid advertisements on the search results page.
To sum up, you need to ROCK if you advertise your website and contents.
In this chapter, you’ll see my favorite advertising strategies with tools. These marketing tools can help you to improve your search engine marketing campaign.
The world’s best keyword research and competitor analysis tool.
Price: $99~ per month
Official website: https://www.semrush.com/
Google Keyword Planner
Choose your keywords from the most reliable data on Google.
Official website: https://ads.google.com/intl/en_us/home/tools/keyword-planner/
Google Adwords Editor
Google’s handy PPC management tool.
Official website: https://ads.google.com/home/tools/ads-editor/
Content Marketing Tools
Content marketer’s must-have tools that find real shareable contents.
Price: $79~ per month
Official website: https://buzzsumo.com/
Give keyword ideas for your future contents.
Official website: https://neilpatel.com/ubersuggest/
Get your writing clear and bold, and engage your audience.
Hemingway Editor highlights complex sentences and weakening phrases.
It tells you where you use the passive voice and compound words to rephrase.
You can revise the sentences that are hard to understand until the warning disappears.
By fixing these detects, you can improve the readability and convert better.
Official website: http://www.hemingwayapp.com/
A handy browser-based visual design tool for non-designers.
Official website: https://www.canva.com/
Your secret writing assistant that detects your grammar mistakes.
Official website: https://app.grammarly.com/
Check if your keywords have search demands before setting your topic.
Official website: https://trends.google.com/trends/
Social Media Marketing Tools
A handy but powerful social media management solution.
Price: Free trial / $29~ per month
Official website: https://hootsuite.com/
Stay on top of managing social posts within one dashboard.
Official website: https://buffer.com/
One of the best all-in-one social media management solutions.
Price: Free trial / $99~ per month
Official website: https://sproutsocial.com/
Discover best online business opportunities and grow customer satisfaction.
Brand24 detects social conversation around your interests and drives you to instant interactions.
As well as mention and sentiment analysis, it has a powerful hashtag tracking feature. You can manage hashtag campaigns and see who the influencers for your business are.
Also, Brand24 integrates with Slack. You can enhance real-time engagement whenever social mention happens.
Price: Free trial / $49~ per month
Official website: https://brand24.com/
Talkwalker Free Social Research
Track your online visibility in real-time for free.
Talkwalker Free Social Research uncovers key marketing metrics in real-time.
It shows the locations, demographics and influencers for your topic.
Also, you can understand the related information about topics, hashtags, and more.
Besides, Talkwaker digs deeper the top conversation including its engagements and potential reach.
Official website: https://www.talkwalker.com/social-media-analytics-search
TweetReach by Union Metrics
Get a comprehensive analytics on social posts and profiles.
TweetReach gives you insightful real-time reports about your hashtags.
Their snapshot shows the performance and engagement like hashtag popularity and influencers.
This way, you can improve your strategy by targeting people who really talk about the topic.
Besides, if you use TweetReach Pro, you can see how to track hashtags across social media accounts.
Official Website: https://tweetreach.com/
Your secret weapon that shows you when you get most exposure.
Tweriod is a Twitter marketing tool that tells you the best time to post.
It shows you the interactive periods of the day based on your followers’ active time.
By tweeting when most of your audience is active, you can have more chances to spread messages.
Official website: https://www.tweriod.com/
CRM / Email Marketing Tools
It’s no wonder that acquiring new customers is very important.
Yet, retaining them remains the key to business growth.
You need marketing strategies to improve customer experience after the first contact.
In this chapter, from subscriber management to customer service, you’re about to see my top CRM tools.
Then, you’ll be ready to create personalization and improve your engagement rates.
Convert your visitors into subscribers in optimal ways.
This is one of the most powerful conversion optimization and lead generation tools.
You can create many types of forms including popups and bars.
With an exit-intent technology or session duration, you can show your forms the way you like. It allows you to target by page, platform, location, etc.
Besides, you can ensure your performance with A/B tests.
In brief, you can maximize conversions and grow your email list.
Price: $9~ per month
Official website: https://optinmonster.com/
Manage your pipeline and nurture your leads and customers for free.
Official website: https://www.hubspot.com/products/crm
Conduct a quick contact information search.
Hunter is an email hunting tool that finds email addresses by typing a domain name.
It allows you to connect new leads that you want and grow your contacts list.
Also you can search a specific person’s contact information with Hunter.
This tool is good to use for capturing B2B leads and outreach.
Official Website: https://hunter.io/
One of the best email marketing automation tool.
Official website: https://mailchimp.com/
The world’s best innovative CRM solution for customer service.
Price: $25~ per month
Official website: https://www.salesforce.com/
Reputation Management Tools
If you have an online business, you need to take care of your online reputation.
Online reputation can not only grow your business but also destroy your credibility.
In this chapter, I’ll cover some online reputation management tools.
No more overlooked online mentions and respond to the findings in real-time.
This is the easiest way to check online mentions about you.
Google Alerts sends you a notification when it finds your registered keywords on the web.
You can see where people talk about you and how your contents perform.
By tracking your competitor’s mentions, it will also tell their marketing activities.
Don’t miss the opportunities to build relationships with these leads.
Official website: https://www.google.com/alerts
Control and grow your online business reputations.
BrightLocal is an integrated SEO platform that makes reputation management easy.
It creates customized review-request emails and generates more reviews that matter to you.
This makes it easier not only for you but also for customers to give feedback.
Also you will have local SEO and citation tracking supports from BrightLocal.
Price: $29~ per month
Official website: https://www.brightlocal.com
Manage most of the online review sites and boost your visibility
ReviewInc gives you control over feedback for over 600 major review sites.
It creates surveys, coupons and autoresponders that improve your branding.
Also, you can customize each section of ReviewInc and make it work for your business.
Besides, ReviewInc optimized these full features for mobile use.
So you can control you online review and reputation anywhere.
Price: $39~ per location monthly*
Official website: https://www.reviewinc.com/
Gain online reviews and customer feedback.
Whitespark takes control of your reputation and gets feedback and testimonials.
Also, it measures customer satisfaction and gives you insights of your customer experience.
This will make it easier for you to solve problems if any, and improve your strengths.
Price: $35~ per month
Official website: https://whitespark.ca
Your must-have online business team communication hub.
Official website: https://slack.com/
The best agile project management and development tool.
Price: Free trial / $10~ per month
Official website: https://www.atlassian.com/software/jira
The free agile project and workflow management tool.
Official website: https://trello.com/
All-in-one marketing platform that organizes all your marketing activities.
CoSchedule creates powerful marketing calendars for your marketing campaigns.
You can share weekly schedules with your team and improve your workflow.
It creates cross-functional calendars and shows you the progress of each performance.
So, you can set realistic goals and approach the problems to complete on time.
Official website: https://coschedule.com
Google’s free online cloud storage tool.
Official website: https://www.google.com/drive/
What’s your favorite marketing tool?
In conclusion, those are my best marketing tools for 2019.
And now I’d love to hear your take.
Which online marketing tools in this list are your favorite?
Or didn’t I mention any great digital marketing tools and techniques?
Let me know by leaving a comment below!