Marketing Tools: 55 Best Choices for Business Growth in 2019

Marketing Tools: 55 Best Choices for Business Growth in 2019

There’s no doubt that people use marketing tools to perform their best. 

Yet, there are too many business tools for marketing. And it’s hard to decide which ones to use.

The question is: 

Do you want to invest right in digital marketing tools?

One of the best marketing strategies is to leverage the right tools for you.

 

I’m going to show you my list of the 55 most practical marketing tools. Above all, these tools will work GREAT in 2019. If you’re looking for the best marketing tools, then you’ll enjoy this post.

Let’s get started!

 


To make it easy, here are the topics that you’re going to see:


Chapter #1

Web Analytics Tools

A website is one of the most critical brand elements in online marketing. You can rank high in SERPs and improve user experience if you optimize your website.

If you don’t know your visitor’s behavior, you cannot make your website be the hub of your business. This makes it difficult to increase your traffic or conversion rate.

But you can learn how to fix these mistakes using web analytics tools.

In this chapter, I’ll share the best marketing tools for web analytics for 2019. 

 

Lucky Orange

Witness how exactly visitors use your website.

Lucky Orange captures every visitor’s action. Their recording feature shows you everything your visitors do on your website.

Also, it detects when your visitors stop browsing your website. As a result, you can develop strategic plans for your problems.

Besides, their heatmap feature will help you to read your visitor’s mind.

Lucky Orange

Price: $10~ per month

Official website: https://www.luckyorange.com/

 


Hotjar

Understand your audience wants and identify why they bounce.

Hotjar is another great web analytics tool that reveals how people use your website.

It visualizes user behavior with its heatmaps and records what they do on your website.

Besides, their conversion funnels identify where you have improvement opportunities.

Thus, you can use this tool to optimize your conversions and user experience.

Hotjar

Price: Freemium

Official website: https://www.hotjar.com/

 


Website Grader

Test how strong your website is.

Website Grader is an online tool that you can use to grade your site against key metrics such as performance, mobile readiness, SEO and security.

It generates a report for any website to view the performance grade, the usability grade, and the overall grade.

Overall Web Analytics Results - Website-Grader

Price: Free

Official website: https://website.grader.com/

 

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Google Analytics

One of the best web analytics tools on the web.

Google Analytics gives insights into your website traffic and visitors. You will see how the sources use your website.

It helps you to measure your web performance by setting goals by setting your goals. That makes it easier for you to analyze your ROI.

Besides, you can integrate with your Adwords accounts and track your ads performance.

In short, this is one of the best online marketing tools for free!

Google Analytics

Price: Free

Official website: https://analytics.google.com/analytics/web/

 


Chapter #2

Search Engine Optimization (SEO) Tools

In this chapter, I’m going to show the best marketing tools for SEO.

It is critical to give search engines the information you want to rank in SERPs. So, you need to know what SEO errors your website has and fix them.

Also, you need to understand what competitors are doing better. Then you can provide better pages and beat them.

It is scary but true:

If you don’t rank at the top of the SERP, you don’t exist on the internet.

In this chapter, I’ll show you my top SEO tools that will let you win SEO games in 2019.

 


Ahrefs

The top-of-the-line competitor research and SEO backlink checker tool.

Ahrefs helps to check popular pages, organic keywords in SERPs and backlinks.

This is a powerful backlink analysis tool. It shows you ranking score, and URL and domain rating based on backlink profile.

So you can analyze your competitor’s backlinks better as well as yours.

Thus, you can improve link building strategies that boost your SEO.

In brief, Ahrefs is one of my favorite online marketing tools!

Ahrefs

Price: $99~ per month

Official website: https://ahrefs.com/

 


SEO SiteCheckup

Check technical SEO errors and improve your SEO performance.

This is a powerful SEO analytics and web monitoring tool.

You can get an in-depth SEO report that tells you technical errors. You’ll see many improvements from HTML and CSS efficiency to site speed.

Also, it gives you tutorials for fixing those problems. Thus, you can work on them right away.

Seo Site Checkup

Price: Free trial / $24.95~ per month

Official website: https://seositecheckup.com/

 


Google Search Console

Google’s rank-tracking, index coverage, and conversion checker tool.

It’s one of the best tools for SEO that comes from Google. It lists all the errors you have with Google search.

Google Search Console gives detailed information on a specific URL. For example, you’ll see index coverage and canonical URL.

Thus, you can fix your website errors and provide a better user experience.

Google Search Console

Price: Free

Official website: https://search.google.com/search-console/welcome

 


Google PageSpeed Insights

Check what makes your website slow loading with actionable suggestions.

This is one of my favorite free SEO tools that tells you how fast your website loads. It analyzes your page and gives its performance scores with some audits.

Also, it suggests how to improve the load speed and usability.

In short, you will know the exact steps to speed up your website.

Google Page Speed Insights

Price: Free

Official website: https://developers.google.com/speed/pagespeed/insights/

 


Yoast SEO Plugin

The No.1 SEO plugin for WordPress users.

Yoast SEO Plugin audits your page’s SEO and readability.

It shows a list of analysis results and tells you how to improve them. You can configure the title, meta tag and canonical URL for search engines with this tool.

Yoast SEO creates advanced sitemaps and manages social sharing.

Above all, this SEO marketing tool is a must if you use WordPress.

Yoast SEO

Price: Freemium

Official website: https://en-gb.wordpress.org/plugins/wordpress-seo/

 


Screaming Frog

Track websites ́ URLs and bring key elements to analyze and audit technical and onsite SEO.

Screaming Frog is an amazing app that you can use to effectively crawl both small and very large websites.

What is more, it enables you to analyze the results in real-time.

Thus, it collets key onsite information to allow SEOs to make decisions based on the data they ́ve just obtained.

SEO Spider - Screaming Frog

Price: Free

Official website: https://www.screamingfrog.co.uk/seo-spider/

 

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Answer the Public

Gain valuable search intents for your keywords.

Answer the Public shows what searchers type into Google for a specific keyword.

It finds questions, prepositions, comparisons, alphabeticals, and related searches for your topic.

Thus, you can get these valuable search intents from many angles.

It is a unique way to generate content ideas and improve your contents.

Answer the Public

Price: Free

Official website: https://answerthepublic.com

 


Keys4Up

Add LSI keywords into your entire content to boost your SEO.

Keys4Up is one of the greatest keyword research tools especially for LSI keywords.

It automates to find your LSI keywords from having the same term to relevant keywords.

By adding these LSI keywords, you can make your contents more relevant for search engines.

This will help you to rank higher in SERPs and drive more traffic.

Keys4Up

Price: Free

Official website: http://www.keys4up.com/

 


Link Prospector

Finding your new outreach and link building opportunities.

Link Prospector helps you to locate and arrange new outreach opportunities as well as to give your content the relevant amplification it needs to get more links and shares.

It also helps you to promote your content to link pages, or you can even use it as a supportive resource in a guest post.

Besides, you can promote your content into industry related blogs or to journalists using this tool.

You just have to type in research phrases to create a new campaign and it will report back related pages which you can use in order to send emails and build links.

Find Prospects - Link Prospector

Prices: Freemium

Official website: https://linkprospector.citationlabs.com/

 

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Siteliner

Get your website insights about duplicate contents, broken links and more.

Siteliner is a free marketing tool that detects SEO errors including duplicate contents.

It tells you how your website is, compared with other sites that Siteliner scanned.

Thus, you can see what pages of yours impact search engine rankings and confuse visitors.

Siteliner

Price: Free

Official website: http://www.siteliner.com/

 


Chapter #3

Local SEO Marketing Tools

Next, the following local SEO tools that give you local results.

Only implementing technical SEO doesn’t make it easy for people to find you in local search.

In this chapter, I’ll share the local SEO marketing tools that will help you to improve your local search.

 


Yext

Ensure your local business information is in local directories.

Yext is one of the best local business management tools.

It controls your business contact information for up to 70+ local directories. Also, you can update your NAP in each list at once.

Besides, it suppresses duplicate listings and monitors reviews.

For these reasons, I use Yext more over the other similar digital tools.

Yext

Price: $4~ per week*

Official website: https://www.yext.com/

 


rankingCoach

Leave your competitors behind using their keyword suggestions.

RankingCoach optimizes your website from angles of SEO, local SEO, and social media.
 
It allows you to see what step to take next on the dashboard and tells you how to improve your website step-by-step.
 
Besides, the keyword research algorithms and competitor analysis tell you the best keywords. So, you can stay ahead of the competition.
 
If you’re new to local SEO and on the search for new marketing tools, I strongly advise you to try it.

rankingCoach

Price: Free trial / $29.95~ per month

Official website: https://www.rankingcoach.com/en-us

 


Moz Local

Make your business listing accurate and consistent for local search.

Moz Local shows you how complete your local business listings are on each network.
 
What is more, it tells you where your incomplete listings are with their listing score.
 
As a result, you can make your NAP consistent across all the local directories.

Moz Local

Price: $99~ per month

Official website: https://moz.com/products/local

 


Chapter #4

Digital Advertising Tools

Then, it’s all about how to succeed in digital advertising techniques.

Digital advertising would be one resultful investment for your business.

Now that more and more pages display before organic results in SERPs. 41% of clicks go to the top 3 paid advertisements on the search results page.

To sum up, you need to ROCK if you advertise your website and contents.

In this chapter, you’ll see my favorite advertising strategies with tools. These marketing tools can help you to improve your search engine marketing campaign.

 


SEMrush

The world’s best keyword research and competitor analysis tool.

SEMrush shows how your competitor gets search traffic and which keywords they rank.
 
It uncovers your competitor’s marketing strategies and your keywords opportunities to convert.
 
You can use exact-match keywords for your bidding to create your converting advertising.
 
In short, this marketing tool is indispensable for digital advertising campaigns!

SEMRush

Price: $99~ per month

Official website: https://www.semrush.com/

 


Google Keyword Planner

Choose your keywords from the most reliable data on Google.

Google Keyword Planner is one of the most popular keyword research tools.
 
This marketing tool helps you to see how competitive your keywords are and new keyword ideas.
 
Their keyword bidding feature shows how much Google advertisers pay for specific keywords.
 
This tool requires you to have only a Google AdWords account. But you can use its database without creating a campaign in Google AdWords.

Google Keyword Planner

Price: Free

Official website: https://ads.google.com/intl/en_us/home/tools/keyword-planner/

 


Google Adwords Editor

Google’s handy PPC management tool.

Google Adwords Editor helps to update and manage tasks for your advertising campaigns.
 
It allows you to make changes in your ads conditions offline. So you can make adjustments anywhere when needed.
 
Also this tool shows new keyword opportunities for you.

Google Adwords Editor

Price: Free

Official website: https://ads.google.com/home/tools/ads-editor/

 


Chapter #5

Content Marketing Tools

In this chapter, I’ll cover the best content marketing tools for 2019.
 
Well-optimized contents will lead your audience through the sales and action cycle.
 
Yet, if you don’t have contents that perform best for SEO rankings and get backlinks, people cannot find you.
 
So, the question is: How can you make your content marketing stand out?
 
I’m going to tell you how to push you ahead of your competititors with these best marketing tools.

BuzzSumo

Content marketer’s must-have tools that find real shareable contents.

BuzzSumo provides you with a list of the most shared content across all social networks.
 
Also, it identifies the influencers for a specific keyword.
 
Thus, you can get what kind of contents people share for a particular topic. So that it is easier for you to create better contents.

Buzzsumo

Price: $79~ per month

Official website: https://buzzsumo.com/

 


Ubersuggest

Give keyword ideas for your future contents.

Ubersuggest is one of the best marketing tools for keyword research.
 
It shows you an insightful overview of search volume, SEO difficulty, and cost per click.
 
Also, you can get a bunch of keyword suggestions for your keyword, and you can see the keyword’s SERP analysis.
 
Thus, you can target the keywords that are possible to rank in the top results on Google.

Ubersuggest

Price: Free

Official website: https://neilpatel.com/ubersuggest/

 


Hemingway Editor

Get your writing clear and bold, and engage your audience.

Hemingway Editor highlights complex sentences and weakening phrases.

It tells you where you use the passive voice and compound words to rephrase.

You can revise the sentences that are hard to understand until the warning disappears.

By fixing these detects, you can improve the readability and convert better.

Hemingway

Price: Free

Official website: http://www.hemingwayapp.com/

 


Canva

A handy browser-based visual design tool for non-designers.

Canva makes it easy for non-designers to design visuals with a drag-and-drop interface.
 
It offers a massive list of pre-made templates, fonts, colors, filters, icons, and shapes.
 
Besides, it allows you to create your templates and save them in your Canva account.
 
If you don’t have a designer in your team, Canva is a great choice for your visual content!

Canva

Price: Freemium

Official website: https://www.canva.com/

 


Grammarly

Your secret writing assistant that detects your grammar mistakes.

This is one of my favorite marketing tools that helps me to deliver error-free messages.
 
It highlights your writing mistakes and tells you what you have done wrong in real-time.
 
You can avoid grammatical mistakes that destroy your credibility and have clear communication.
 
It’s a free online marketing tool. Why not try?

Grammarly

Price: Free

Official website: https://app.grammarly.com/

 


Google Trends

Check if your keywords have search demands before setting your topic.

Google Trends shows search interests by search volume, related topics, and related queries.
 
Besides, you can compare up to 5 keywords to see their search popularities by the keywords.
 
So, you can choose topics or keywords based on what the world is searching.
 
In brief, Google Trends helps you to avoid focusing on wrong keywords.

Google Trends

Price: Free

Official website: https://trends.google.com/trends/

 


Chapter #6

Social Media Marketing Tools

When it comes to social media, you know the management consumes a lot of time and energy.
 
But social media is a great marketing tool for promotion.
 
In this chapter, I’ll show you my best social media marketing tools list.
 
So that you can create connections with the audience and expand your messages to the world.
 
 

Hootsuite

A handy but powerful social media management solution.

Hootsuite automates the processes for scheduling future social posts using its content calendar.
 
It tells you the optimal time for your social posts. So, you don’t miss the chances to interact with your audience.
 
Also, this marketing tool allows you to create social contests and sweepstakes.

Hootsuite

Price: Free trial / $29~ per month

Official website: https://hootsuite.com/

 


Buffer

Stay on top of managing social posts within one dashboard.

Like Hootsuite, Buffer is another great social media management tool.
 
This one allows you to schedule social posts to your channels. You can also track your social media performance in one place.
 
What makes it different is the ability of sharing online find.
 
Besides, Buffer enables you to manage a better communication on the social media.

Buffer

Price: Freemium

Official website: https://buffer.com/

 


Sprout Social

One of the best all-in-one social media management solutions.

Sprout Social is one of the best social media management tools. Unlike the other tools, it gives in-depth report for your social media performance.
 
From scheduling posts to qualitative audience research, there are lots of functionalities. It helps to conduct better social listening by setting alerts for what you want to hear. Also you can manage social communication from Sprout Social.
 
In particular, Sprout Social’s agency programs allow you to manage multi-clients’ accounts.

Sprout Social

Price: Free trial / $99~ per month

Official website: https://sproutsocial.com/

 


Brand24

Discover best online business opportunities and grow customer satisfaction.

Brand24 detects social conversation around your interests and drives you to instant interactions.

As well as mention and sentiment analysis, it has a powerful hashtag tracking feature. You can manage hashtag campaigns and see who the influencers for your business are.

Also, Brand24 integrates with Slack. You can enhance real-time engagement whenever social mention happens.