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Digital Marketing

Marketing Tools: 44 Best Choices for Business Growth in 2019

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There’s no doubt that people use marketing tools to perform their best. 

Yet, there are too many business tools for marketing. And it’s hard to decide which ones to use.

The question is: 

Do you want to invest right in digital marketing tools?

One of the best marketing strategies is to leverage the right tools for you. 

I’m going to show you my 44 most practical marketing tools list. Above all, these tools work GREAT in 2019. If you’re looking for the best marketing tools, then you’ll enjoy this post.

Let’s get started!


To make it easy, here are the topics that you’re going to see:


Chapter #1

Web Analytics Tools

First, I’m going to show you the best marketing tools for web analytics.

A website is one of the most critical brand elements in online marketing. You can rank high in SERPs and improve user experience if you optimize your website.

If you don’t know your visitor’s behavior, you cannot make your website be the hub of your business. This makes difficult to increase your traffic or conversion rate.

But you learn how to can fix these mistakes using web analytics tools.

In this chapter, I’ll share the top performance analytics tools for 2019. 


Lucky Orange

Witness how exactly visitors use your website.

Lucky Orange captures every visitor’s action. Their recording feature shows you everything your visitors do on your website.

Also, it detects where your visitors stop browsing your website. As a result, you can develop strategic plans for your problems.

Besides, their heatmap feature helps to read your visitor’s mind.

Lucky Orange

Image: Lucky Orange Heatmaps Feature


Price: $10~ per month

Official website: https://www.luckyorange.com/



Understand your audience want and identify why they bounce.

Hotjar is another great web analytics tool that reveals how people use your website.

It visualizes user behavior with its heatmaps and records what they do on your website.

Besides, their conversion funnels identify where you have improvement opportunities.

Thus, you can use this tool to optimize your conversions and user experience.


Image: Hotjar Conversion Funnels


Price: Freemium

Official website: https://www.hotjar.com/


Google Analytics

One of the best web analytics tools on the web.

Google Analytics gives insights into your website traffic and visitors. You will see how the sources use your website.

It helps you to measure your web performance by setting goals by setting your goals. That makes it easy for you to analyze your ROI.

Besides, you can integrate with your Adwords accounts and track your ads performance.

In short, this is one of the best online marketing tools for free!

Google Analytics

Image: Google Analytics Dashboard


Price: Free

Official website: https://analytics.google.com/analytics/web/


Chapter #2

Search Engine Optimization (SEO) Tools

In this chapter, I’m going to show the best marketing tools for SEO.

It is critical to give search engines the information you want to rank in SERPs. So, you need to know what SEO errors your website has and fix them.

Also, you need to understand what competitors are doing better. Then you can provide better pages and beat them.

It is scary but true:

If you don’t rank at the top of the SERP, you don’t exist on the internet.

In this chapter, I’ll show you my top SEO tools that let you win SEO games in 2019.



The top-of-the-line competitor research and SEO backlink checker tool.

Ahrefs helps to check popular pages, organic keywords in SERPs and backlinks.

This is a powerful backlink analysis tool. And it shows you ranking score, and URL and domain rating based on backlink profile.

So you can analyze your competitor’s backlinks better as well as yours.

Thus, you can improve link building strategies that boost your SEO.

In brief, Ahref is one of my favorite online marketing tools!


Image: Ahrefs Keywords Explorer


Price: $99~ per month

Official website: https://ahrefs.com/


SEO SiteCheckup

Check technical SEO errors and improve your SEO performance.

This is a powerful SEO analytics and web monitoring tool.

You can get an in-depth SEO report that tells you technical errors. You’ll see many improvements from HTML and CSS efficiency to site speed.

Also, it gives you tutorials for fixing those problems. Thus, you can work on them right away.

Seo Site Checkup

Image: Seo Site Checkup Overview


Price: Free trial / $24.95~ per month

Official website: https://seositecheckup.com/


Google Search Console

Google’s rank-tracking, index coverage, and conversion checker tool.

It’s one of the best tools for SEO that come from Google. It lists all the errors you have with Google search.

Google Search Console gives detailed information on a specific URL. For example, you’ll see index coverage and canonical URL.

Thus, you can fix your website errors and provide a better user experience.

Google Search Console

Image: Google Search Console Overview


Price: Free

Official website: https://search.google.com/search-console/welcome


Google PageSpeed Insights

Check what make your website slow loading with actionable suggestions.

This is one of my favorite free SEO tools that tells you how fast your website loads. It analyzes your page and gives its performance scores with some audits.

Also, it suggests how to improve the load speed and usability.

In short, you will know the exact steps to speed up your website.

Google Page Speed Insights

Image: Google PageSpeed Insights Test Results


Price: Free

Official website: https://developers.google.com/speed/pagespeed/insights/


Yoast SEO Plugin

The No.1 SEO plugin for WordPress users.

Yoast SEO Plugin audits your page’s SEO and readability.

It shows a list of analysis results and tells you how to improve them. You can configure the title, meta tag and canonical URL for search engines from this tool.

Yoast SEO creates advanced sitemaps and manages social sharing.

Above all, this SEO marketing tool is a must if you use WordPress.

Yoast SEO

Image: Yoast SEO Analysis Results


Price: Freemium

Official website: https://en-gb.wordpress.org/plugins/wordpress-seo/


Answer the Public

Gain valuable search intents for your keywords.

Answer the Public shows what searcher type into Google for a specific keyword.

It finds questions, prepositions, comparisons, alphabeticals, and related searches for your topic.

Thus, you can get these valuable search intents from many angles.

It is a unique way to generate content ideas and improve your contents.

Answer the Public

Image: Answer the Public Results for marketing tools


Price: Free

Official website: https://answerthepublic.com



Add LSI keywords into your entire content to boost your SEO.

Keys4Up is one of the great keyword research tools especially for LSI keywords.

It automates to find your LSI keywords from having the same term to relevant keywords.

By adding these LSI keywords, you can make your contents more relevant for search engines.

This will help you to rank higher in SERPs and drive more traffic.


Image: Keys4Up LSI keywords results for marketing tools


Price: Free

Official website: http://www.keys4up.com/



Get your website insights about duplicate contents, broken links and more.

Siteliner is a free marketing tool that detects SEO errors including duplicate contents.

It tells you how your website is, compared with other sites that Siteliner scanned.

Thus, you can see what pages of yours impact search engine rankings and confuses visitors.


Image: Siteliner Report


Price: Free

Official website: http://www.siteliner.com/


Chapter #3

Local SEO Marketing Tools

Next, the following local SEO tools that give you local results.

Only implementing technical SEO doesn’t make it easy for people to find you in local search.

In this chapter, I’ll share the local SEO marketing tools that help you to improve your local search.



Ensure your local business information is in local directories.

Yext is one of the best local business management tool.

It controls your business contact information for up to 70+ local directories. Also, you can update your NAP in each list at once.

Besides, it suppresses duplicate listings and monitors reviews.

For these purposes, I use Yext more over the other similar digital tools.


Image: Yext Overview


Price: $4~ per week*

Official website: https://www.yext.com/



Leave your competitors behind using its keyword suggestions.

RankingCoach optimizes your website from angles of SEO, local SEO, and social media.
It allows you to see what step to take next on the dashboard and tells you how to improve your website step-by-step.
Besides, the keyword research algorithms and competitor analysis tell you the best keywords. So, you can stay ahead of the competition.
If you’re new to local SEO and on the search for new marketing tools, this is my recommendations.

Image: rankingCoach Task Management


Price: Free trial / $29.95~ per month

Official website: https://www.rankingcoach.com/en-us


Moz Local

Make your business listing accurate and consistent for local search.

Moz Local shows you how complete your local business listings are on each network.
It tells you where your incomplete listings are with their listing score.
As a result, you can make your NAP consistent across all the local directories.
Moz Local

Image: Moz Local Overview


Price: $99~ per month

Official website: https://moz.com/products/local


Chapter #4

Digital Advertising Tools

Then, it’s all about how to succeed in digital advertising techniques.

Digital advertising would be one resultful investment for your business.

Now that more and more pages display before organic results in SERPs. 41% of clicks go to the top 3 paid advertisements on the search results page.

To sum up, you need to ROCK if you advertise your website and contents.

In this chapter, you’ll see my favorite advertising strategies with tools. These marketing tools can help you to improve your search engine marketing campaign.



The world’s best keyword research and competitor analysis tool.

SEMrush shows how your competitor gets search traffic and which keywords they rank.
It uncovers your competitor’s marketing strategies and your keywords opportunities to convert.
You can use exact-match keywords for your bidding to create your converting advertising.
In short, this marketing tool is indispensable for digital advertising campaigns!

Image: SEMRush Keyword Overview


Price: $99~ per month

Official website: https://www.semrush.com/


Google Keyword Planner

Choose your keywords from the most reliable data on Google.

Google Keyword Planner is one of the most popular keyword research tools.
This marketing tool helps you to see how competitive your keywords are and new keyword ideas.
Their keyword bidding feature shows how much Google advertisers pay for specific keywords.
This tool requires you to have only a Google AdWords account. But you can use its database without creating a campaign in Google AdWords.
Google Keyword Planner

Image: Google Keyword Planner Keyword Ideas


Price: Free

Official website: https://ads.google.com/intl/en_us/home/tools/keyword-planner/


Google Adwords Editor

Google’s handy PPC management tool.

Google Adwords Editor helps to update and manage tasks for your advertising campaigns.
It allows you to make changes your ads conditions offline. So you can make adjustments anywhere when needed.
Also this tool shows new keyword opportunities for you.
Google Adwords Editor

Image: Google Adwords Editor Campaign Setting


Price: Free

Official website: https://ads.google.com/home/tools/ads-editor/


Chapter #5

Content Marketing Tools

In this chapter, I’ll cover the best content marketing tools for 2019.
Well-optimized contents will lead your audience through the sales and action cycle.
Yet, if you don’t have contents that perform best for SEO rankings and get backlinks, people cannot find you.
So, the question is: How can you make your content marketing stand out?
I’m going to tell you how to push you ahead of your competition with these best marketing tools.



Content marketer’s must-have tool that finds real shareable contents.

BuzzSumo provides you a list of the most shared content across all social networks.
Also, it identifies the influencers for a specific keyword.
Thus, you can get what kind of contents people share for a particular topic. So that it is easier for you to create better contents.

Image: Buzzsumo Content Analyzer


Price: $79~ per month

Official website: https://buzzsumo.com/



Give keyword ideas for your future contents.

Ubersuggest is one of the best marketing tools for keyword research.
It shows you insightful overview of search volume, SEO difficulty, and cost per click.
Also, you can get a bunch of keyword suggestions from your keyword, and you can see the keyword’s SERP analysis.
Thus, you can target the keywords that are possible to rank in the top results on Google.

Image: Ubersuggest Keyword Overview


Price: Free

Official website: https://neilpatel.com/ubersuggest/


Hemingway Editor

Get your writing clear and bold, and engage your audience.

Hemingway Editor highlights complex sentences and weakening phrases.

It tells you where you use passive voice and compound words to rephrase.

You can revise the sentence that are hard to understand until the warning disappear.

By fixing these detects, you can improve the readability and convert better.


Image: Hemingway Editor App


Price: Free

Official website: http://www.hemingwayapp.com/



A handy browser-based visual design tool for non-designers.

Canva makes it easy for non-designer to design visuals with a drag-and-drop interface.
It offers a massive list of pre-made templates, fonts, colors, filters, icons, and shapes.
Besides, it allows you to create your templates and save to your Canva account.
If you don’t have a designer in your team, Canva is a great choice for your visual content marketing tool!

Image: Canva Templates


Price: Freemium

Official website: https://www.canva.com/



Your secret writing assistant that detects your grammar mistakes.

This is one of my favorite marketing tools that helps me to deliver error-free messages.
It highlights your writing mistakes and tells you what you have done wrong in real-time.
You can avoid grammatical mistakes that destroy your credibility and have clear communication.
It’s a free online marketing tool. Why not try?

Image: Grammarly Demo Document


Price: Free

Official website: https://app.grammarly.com/


Google Trends

Check if your keywords have search demands before setting your topic.

Google Trends shows search interests by search volume, related topics, and related queries.
Besides, you can compare up to 5 keywords to see their search popularities by the keywords.
So, you can choose topics or keywords based on what the world is searching.
In brief, Google Trends helps you to avoid focusing on wrong keywords.
Google Trends

Image: Google Trends Keywords Comparison


Price: Free

Official website: https://trends.google.com/trends/


Chapter #6

Social Media Marketing Tools

When it comes to social media, you know the management consumes a lot of time and energy.
But social media is a great marketing tools for promotion.
In this chapter, I’ll show you my best social media marketing tools list.
So that you can create connections with audience and expands your messages to the world.


A handy but powerful social media management solution.

Hootsuite automates the processes for scheduling future social posts using its content calendar.
It tells you the optimal time for your social posts. So, you don’t miss the chances to interact with your audience.
Also, this marketing tool allows you to create social contests and sweepstakes.

Image: Hootsuite Social Media Stream


Price: Free trial / $29~ per month

Official website: https://hootsuite.com/



Stay on top of managing social posts within one dashboard.

Like Hootsuite, Buffer is another great social media management tool.
This allows you to schedule social posts to your channels. You can also track your social media performance in one place.
What makes different is the ability of sharing online finds through Buffer.
Besides, Buffer enables you to better manage communication on social media.

Image: Buffer Social Media Posts Scheduler


Price: Freemium

Official website: https://buffer.com/


Sprout Social

One of the best all-in-one social media management solution.

Sprout Social is one of the best social media management tools. Unlike the other tools, it gives in-depth report for your social media performance.
From scheduling posts to qualitative audience research, there are lots of functionalities. It helps to conduct better social listening by setting alerts for what you want to hear. Also you can manage social communication from Sprout Social.
In particular, Sprout Social’s agency programs allows you to manage multi-clients’ accounts.
Sprout Social

Image: Sprout Social Publishing


Price: Free trial / $99~ per month

Official website: https://sproutsocial.com/



Discover best online business opportunities and grow customer satisfaction.

Brand24 detects social conversation around your interests and drives you for instant interactions.

As well as mention and sentiment analysis, it has a powerful hashtag tracking feature. You can manage hashtag campaigns and see who are the influencers for your business.

Also, Brand24 integrates with Slack. You can enhance real-time engagement whenever social mention happens.


Image: Brand24 Marketing Tools Mentions


Price: Free trial / $49~ per month
Official website: https://brand24.com/


Talkwalker Free Social Research

Track your online visibility in real-time for free.

Talkwalker Free Social Research uncovers key marketing metrics in real-time.

It shows the locations, demographics and influencers for your topic.

Also, you can understand the related information about topics, hashtags, and more.

Besides, Talkwaker digs deeper the top conversation including its engagements and potential reach.


Image: Talkwalker Overview Report

Price: Free

Official website: https://www.talkwalker.com/social-media-analytics-search


TweetReach by Union Metrics

Get a comprehensive analytics on social posts and profiles.

TweetReach gives you insightful real-time reports about your hashtags.

Their snapshot shows the performance and engagement like hashtag popularity and influencers.

This way, you can improve your strategy by targeting people who really talk about the topic.

Besides, if you use TweetReach Pro, you can see how to track hashtags across social media accounts.


Image: TweetReach Snapshot Report


Price: Freemium

Official Website: https://tweetreach.com/



Your secret weapon that shows you when you get most exposure.

Tweriod is a Twitter marketing tool that tells you the best time to post.

It shows you the interactive periods of the day based on your followers’ active time.

By tweeting when most of your audience are active, you can have more chance to spread messages.


Image: Tweriod Hourly Graph for Followers


Price: Freemium

Official website: https://www.tweriod.com/


Chapter #7

CRM / Email Marketing Tools

It’s no wonder that acquiring new customers is very important.

Yet, retaining them remains the key to business growth.

You need marketing strategies to improve customer experience after the first contact.

In this chapter, from subscriber management to customer service, you’re about to see my top CRM tools.

Then, you are ready to create personalization and improve your engagement rates.



Convert your visitors into subscribers in optimal ways.

This is one of the most powerful conversion optimization and lead generation tools.

You can create many types of forms including popups and bars.

With an exit-intent technology or session duration, you can show your forms the way you like. It allows you to target by page, platform, location, etc.

Besides, you can ensure your performance with A/B tests.

In brief, you can maximize conversions and grow your email list.


Image: OptinMonster Optin Campaign Composition


Price: $9~ per month 

Official website: https://optinmonster.com/


Hubspot CRM

Manage your pipeline and nurture your leads and customers for free.

Hubspot CRM organizes every interaction history with your customers.
After creating contact profiles, you can track deals and the assigned people’s performance. So, you won’t have to dig through all the index and documents to see what’s your next move.
Also, it allows to have a real-time conversation with customers to build relationships.
Besides, Hubspot CRM integrates with other Hubspot marketing tools to upgrade your services.
Hubspot CRM

Image: Hubspot CRM Marketing Dashboard


Price: Free

Official website: https://www.hubspot.com/products/crm



Conduct a quick contact information search.

Hunter is a email hunting tool that finds email address by typing a domain name.

It allows you to connect new leads that you want and grow your contact list.

Also you can search a specific person’s contact information with Hunter.

This tool is good to use for capturing B2B leads and outreach.


Image: Hunter Email Search


Price: Freemium

Official Website: https://hunter.io/



One of the best email marketing automation tool.

MailChimp is one of the popular free email marketing tools.
allows you to create HTML customized email marketing templates for campaigns.
It helps you to increase subscribers and segment them into different email lists.
As a result, you can craft engaging emails and improve email experience.

Image: MailChimp Templates


Price: Freemium

Official website: https://mailchimp.com/



The world’s best innovative CRM solution for customer service.

Salesforce helps you to build one-to-one marketing relationships using cloud-based customer relationship management.
It offers several cloud services that automate customer services. And you can get a full view of reps and all the performance they had with each customer.
In other words, Salesforce helps you to connect to your customers in practical ways.

Image: Salesforce Sales Overview


Price: $25~ per month

Official website: https://www.salesforce.com/


Chapter #8

Reputation Management Tools

If you have business online, you need to take care of your online reputation.

Online reputation can not only grow your business and but also destroy the credibility.

In this chapter, I’ll cover some online reputation management tools.


Google Alerts

No more overlooked online mentions and respond to the findings in real-time.

This is the easiest way to check online mentions about you.

Google Alerts sends you a notification when it finds your registered keywords on the web.

You can see where people talk about you and how your contents perform.

By tracking your competitor’s mention, it will also tell their marketing activities.

Don’t miss the opportunities to build relationships with those leads.

Google Alerts

Image: Google Alerts New Results


Price: Free

Official website: https://www.google.com/alerts



Control and grow your online business reputations.

BrightLocal is an integrated SEO platform that makes reputation management easy.

It creates customized review-request emails and generates more reviews that matter to you.

This makes it easier for not only you but also customer to give feedback.

Also you will have local SEO and citation tracking supports from BrightLocal.


Image: BrightLocal Citation Results


Price: $29~ per month

Official website: https://www.brightlocal.com



Manage most of the online review sites and boost your visibility

ReviewInc gives you control over feedback for over 600 major review sites.

It creates surveys, coupons and autoresponders that improve your branding.

Also, you can customize each section of ReviewInc and make it work for your business.

Besides, ReviewInc optimized these full features for mobile.

So you can control you online review and reputation anywhere.


Image: ReviewInc Public Review Sites


Price: $39~ per location monthly*

Official website: https://www.reviewinc.com/



Gain online reviews and customer feedback.

Whitespark takes control of your reputation and gets feedback and testimonials.

Also, it measures customer satisfaction and gives you insights of your customer experience.

This will make it easy for you to solves problems if any, and improve your strengths.


Image: WhiteSpark Reputation Management


Price: $35~ per month

Official website: https://whitespark.ca


Chapter #9

Collaboration Tools

Finally, this is the last chapter in this post. I’m going to share my everyday marketing tools for teamwork.
Collaboration tools improve the productivity and get things done in less time.
In short, having the right collaboration tools is essential. Unless you work alone.
In other words, these are where collaboration and teamwork happen.



Your must-have online business team communication hub.

With Slack, your team can communicate and work in an efficient way. You can send messages, call, share files and transfer codes with groups or a specific person.
It integrates with most of your marketing tools including social media and WordPress. Thus, you can have all the communication in one place and manage your marketing team efforts.
Creating channels for your purposes in Slack makes a lot easier for your team to keep projects on track.

Image: Slack Direct Messages


Price: Freemium

Official website: https://slack.com/


Atlassian JIRA

The best agile project management and development tool.

JIRA is one of my favorite PM tools that control how agile projects complete.
This tool has lots of functionalities and integrations from JIRA marketplace. So, you can customize project-workflows that adapt your company process and needs.
Besides, your team can always access up-to-date information to respond to changes anytime.
In brief, JIRA has everything you need for project management.

Image: Jira Configure System Dashboard


Price: Free trial / $10~ per month

Official website: https://www.atlassian.com/software/jira



The free agile project and workflow management tool.

Trello is one of the best free communication tools on the web.  It organizes your projects and shares development workflows within your team.
It allows you to create boards, lists, and cards with members, due dates and more information. You can add everything on projects including files and feedbacks.
Moreover, it manages your workflow and makes all the works visible.
In short, Trello enables you to chase what tasks are active and who are working on without having to ask anyone.

Image: Trello Integrations


Price: Freemium

Official website: https://trello.com/



All-in-one marketing platform that organizes all your marketing activities.

CoSchedule creates powerful marketing calendars for your marketing campaigns.

You can share weekly schedules with your team and improve your workflow.

It creates cross-functional calendars and shows you the progress of each performance.

So, you can set realistic goals and approach the problems to complete on time.


Image: CoSchedule Marketing Calendar


Price: Freemium

Official website: https://coschedule.com


Google Drive

Google’s free online cloud storage tool.

Google Drive allows you to keep your data organized with your online marketing team.
You can upload files and folders and share with other users.
Besides, it integrates with other Google services. So you can handle multimedia sources with this tool.
Google Drive

Image: Google Drive Files


Price: Free

Official website: https://www.google.com/drive/


What’s your favorite marketing tools?

In conclusion, those are my best marketing tools for 2019.

And now I’d love to hear your take.

Which online marketing tools in this list are your favorite?

Or I didn’t mention any great digital marketing tools and techniques?

Let me know by leaving a comment below!

2 Responses to Marketing Tools: 44 Best Choices for Business Growth in 2019

  1. Nick deve January 29, 2019 at 9:12 pm #

    Great Tools List Pen down on the article. all are favorite tools for me. Thanks For Sharing.

    • Carlos Trillo January 30, 2019 at 12:24 pm #

      Thank you Nick! Am I missing any of your favorite ones?

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