There’s no doubt that people use marketing tools to perform their best.
Yet, there are too many business tools for marketing. And it’s hard to decide which ones to use.
The question is:
Do you want to invest right in digital marketing tools?
One of the best marketing strategies is to leverage the right tools for you.
I’m going to show you my list of the 55 most practical marketing tools. Above all, these tools will work GREAT in 2019. If you’re looking for the best marketing tools, then you’ll enjoy this post.
Let’s get started!
To make it easy, here are the topics that you’re going to see:
- Web Analytics Tools
- Search Engine Optimization (SEO) Tools
- Local SEO Marketing Tools
- Digital Advertising Tools
- Content Marketing Tools
- Social Media Marketing Tools
- CRM / Email Marketing Tools
- Reputation Management Tools
- Collaboration Tools
Web Analytics Tools
A website is one of the most critical brand elements in online marketing. You can rank high in SERPs and improve user experience if you optimize your website.
If you don’t know your visitor’s behavior, you cannot make your website be the hub of your business. This makes it difficult to increase your traffic or conversion rate.
But you can learn how to fix these mistakes using web analytics tools.
In this chapter, I’ll share the best marketing tools for web analytics for 2019.
Witness how exactly visitors use your website.
Lucky Orange captures every visitor’s action. Their recording feature shows you everything your visitors do on your website.
Also, it detects when your visitors stop browsing your website. As a result, you can develop strategic plans for your problems.
Besides, their heatmap feature will help you to read your visitor’s mind.
Price: $10~ per month
Official website: https://www.luckyorange.com/
Understand your audience wants and identify why they bounce.
Hotjar is another great web analytics tool that reveals how people use your website.
It visualizes user behavior with its heatmaps and records what they do on your website.
Besides, their conversion funnels identify where you have improvement opportunities.
Thus, you can use this tool to optimize your conversions and user experience.
Official website: https://www.hotjar.com/
Test how strong your website is.
Website Grader is an online tool that you can use to grade your site against key metrics such as performance, mobile readiness, SEO and security.
It generates a report for any website to view the performance grade, the usability grade, and the overall grade.
Official website: https://website.grader.com/
One of the best web analytics tools on the web.
Google Analytics gives insights into your website traffic and visitors. You will see how the sources use your website.
It helps you to measure your web performance by setting goals by setting your goals. That makes it easier for you to analyze your ROI.
Besides, you can integrate with your Adwords accounts and track your ads performance.
In short, this is one of the best online marketing tools for free!
Official website: https://analytics.google.com/analytics/web/
Search Engine Optimization (SEO) Tools
In this chapter, I’m going to show the best marketing tools for SEO.
It is critical to give search engines the information you want to rank in SERPs. So, you need to know what SEO errors your website has and fix them.
Also, you need to understand what competitors are doing better. Then you can provide better pages and beat them.
It is scary but true:
If you don’t rank at the top of the SERP, you don’t exist on the internet.
In this chapter, I’ll show you my top SEO tools that will let you win SEO games in 2019.
The top-of-the-line competitor research and SEO backlink checker tool.
Ahrefs helps to check popular pages, organic keywords in SERPs and backlinks.
This is a powerful backlink analysis tool. It shows you ranking score, and URL and domain rating based on backlink profile.
So you can analyze your competitor’s backlinks better as well as yours.
Thus, you can improve link building strategies that boost your SEO.
In brief, Ahrefs is one of my favorite online marketing tools!
Price: $99~ per month
Official website: https://ahrefs.com/
Check technical SEO errors and improve your SEO performance.
This is a powerful SEO analytics and web monitoring tool.
You can get an in-depth SEO report that tells you technical errors. You’ll see many improvements from HTML and CSS efficiency to site speed.
Also, it gives you tutorials for fixing those problems. Thus, you can work on them right away.
Price: Free trial / $24.95~ per month
Official website: https://seositecheckup.com/
Google Search Console
Google’s rank-tracking, index coverage, and conversion checker tool.
It’s one of the best tools for SEO that comes from Google. It lists all the errors you have with Google search.
Google Search Console gives detailed information on a specific URL. For example, you’ll see index coverage and canonical URL.
Thus, you can fix your website errors and provide a better user experience.
Official website: https://search.google.com/search-console/welcome
Google PageSpeed Insights
Check what makes your website slow loading with actionable suggestions.
This is one of my favorite free SEO tools that tells you how fast your website loads. It analyzes your page and gives its performance scores with some audits.
Also, it suggests how to improve the load speed and usability.
In short, you will know the exact steps to speed up your website.
Official website: https://developers.google.com/speed/pagespeed/insights/
Yoast SEO Plugin
The No.1 SEO plugin for WordPress users.
Yoast SEO Plugin audits your page’s SEO and readability.
It shows a list of analysis results and tells you how to improve them. You can configure the title, meta tag and canonical URL for search engines with this tool.
Yoast SEO creates advanced sitemaps and manages social sharing.
Above all, this SEO marketing tool is a must if you use WordPress.
Official website: https://en-gb.wordpress.org/plugins/wordpress-seo/
Track websites ́ URLs and bring key elements to analyze and audit technical and onsite SEO.
Screaming Frog is an amazing app that you can use to effectively crawl both small and very large websites.
What is more, it enables you to analyze the results in real-time.
Thus, it collets key onsite information to allow SEOs to make decisions based on the data they ́ve just obtained.
Official website: https://www.screamingfrog.co.uk/seo-spider/
Answer the Public
Gain valuable search intents for your keywords.
Answer the Public shows what searchers type into Google for a specific keyword.
It finds questions, prepositions, comparisons, alphabeticals, and related searches for your topic.
Thus, you can get these valuable search intents from many angles.
It is a unique way to generate content ideas and improve your contents.
Official website: https://answerthepublic.com
Add LSI keywords into your entire content to boost your SEO.
Keys4Up is one of the greatest keyword research tools especially for LSI keywords.
It automates to find your LSI keywords from having the same term to relevant keywords.
By adding these LSI keywords, you can make your contents more relevant for search engines.
This will help you to rank higher in SERPs and drive more traffic.
Official website: http://www.keys4up.com/
Finding your new outreach and link building opportunities.
Link Prospector helps you to locate and arrange new outreach opportunities as well as to give your content the relevant amplification it needs to get more links and shares.
It also helps you to promote your content to link pages, or you can even use it as a supportive resource in a guest post.
Besides, you can promote your content into industry related blogs or to journalists using this tool.
You just have to type in research phrases to create a new campaign and it will report back related pages which you can use in order to send emails and build links.
Official website: https://linkprospector.citationlabs.com/
Get your website insights about duplicate contents, broken links and more.
Siteliner is a free marketing tool that detects SEO errors including duplicate contents.
It tells you how your website is, compared with other sites that Siteliner scanned.
Thus, you can see what pages of yours impact search engine rankings and confuse visitors.
Official website: http://www.siteliner.com/
Local SEO Marketing Tools
Next, the following local SEO tools that give you local results.
In this chapter, I’ll share the local SEO marketing tools that will help you to improve your local search.
Ensure your local business information is in local directories.
Yext is one of the best local business management tools.
It controls your business contact information for up to 70+ local directories. Also, you can update your NAP in each list at once.
Besides, it suppresses duplicate listings and monitors reviews.
For these reasons, I use Yext more over the other similar digital tools.
Price: $4~ per week*
Official website: https://www.yext.com/
Leave your competitors behind using their keyword suggestions.
Price: Free trial / $29.95~ per month
Official website: https://www.rankingcoach.com/en-us
Make your business listing accurate and consistent for local search.
Price: $99~ per month
Official website: https://moz.com/products/local
Digital Advertising Tools
Then, it’s all about how to succeed in digital advertising techniques.
Digital advertising would be one resultful investment for your business.
Now that more and more pages display before organic results in SERPs. 41% of clicks go to the top 3 paid advertisements on the search results page.
To sum up, you need to ROCK if you advertise your website and contents.
In this chapter, you’ll see my favorite advertising strategies with tools. These marketing tools can help you to improve your search engine marketing campaign.
The world’s best keyword research and competitor analysis tool.
Price: $99~ per month
Official website: https://www.semrush.com/
Google Keyword Planner
Choose your keywords from the most reliable data on Google.
Official website: https://ads.google.com/intl/en_us/home/tools/keyword-planner/
Google Adwords Editor
Google’s handy PPC management tool.
Official website: https://ads.google.com/home/tools/ads-editor/
Content Marketing Tools
Content marketer’s must-have tools that find real shareable contents.
Price: $79~ per month
Official website: https://buzzsumo.com/
Give keyword ideas for your future contents.
Official website: https://neilpatel.com/ubersuggest/
Get your writing clear and bold, and engage your audience.
Hemingway Editor highlights complex sentences and weakening phrases.
It tells you where you use the passive voice and compound words to rephrase.
You can revise the sentences that are hard to understand until the warning disappears.
By fixing these detects, you can improve the readability and convert better.
Official website: http://www.hemingwayapp.com/
A handy browser-based visual design tool for non-designers.
Official website: https://www.canva.com/
Your secret writing assistant that detects your grammar mistakes.
Official website: https://app.grammarly.com/
Check if your keywords have search demands before setting your topic.
Official website: https://trends.google.com/trends/
Social Media Marketing Tools
A handy but powerful social media management solution.
Price: Free trial / $29~ per month
Official website: https://hootsuite.com/
Stay on top of managing social posts within one dashboard.
Official website: https://buffer.com/
One of the best all-in-one social media management solutions.
Price: Free trial / $99~ per month
Official website: https://sproutsocial.com/
Discover best online business opportunities and grow customer satisfaction.
Brand24 detects social conversation around your interests and drives you to instant interactions.
As well as mention and sentiment analysis, it has a powerful hashtag tracking feature. You can manage hashtag campaigns and see who the influencers for your business are.
Also, Brand24 integrates with Slack. You can enhance real-time engagement whenever social mention happens.