Google Analytics is one of the great tools to let you know which keywords are used to visit your website. However, it’s hard to get all of the keyword data that search engine users reach to your website. And you may encounter unclear keywords in Google Analytics called (not provided) queries.
This (not provided) queries increased since Google introduced “https” SERPs and the SSL search from the viewpoint of user’s privacy. In response to this change, the referral that you got in Google Analytics doesn’t include the keyword information. A “https” site is more secure than “http” site, but it requires more work to gain the insight of keywords.
Search Analytics with Google Google Webmaster Tools
To discover what keywords are hidden as (not provided), check the details with the Google Webmaster Tools. It shows data about how many times Google displayed your web pages and how many times users clicked the pages. With Google Webmaster Tools, you can guess which keywords could be (not provided) queries. In addition, it allows you to monitor which keywords bring traffic to your website and see if you have unexpected traffic.
If you’re not familiar with this tool, read “7 Things You Can Do With Google Webmaster Tools” to get a better understanding and track your on-target keywords.
Here’s how to deal with (not provided) in Google Analytics using Google Webmaster Tools.
How to See (not provided) Queries in Google Analytics
Sign In to Google Webmaster Tools
Go to Google Webmaster Tools to log in to your admin page and choose a website you want to analyze for keywords.
Click Search Queries
In the left sidebar, click “Search Queries” in the Search Traffic section. Google Webmaster Tools is good at keyword analysis until the induction to a website, however, the data has the limitation of the display time up to 90 days at maximum. So let’s save your data frequently.
Check the Results of Queries and Clicks
Search Queries allows you to get the query data without being affected by the “https” SERPs and the SSL search. Here mainly you can see which keywords and phrases your visitors entered in search engine boxes, which positions in SERPs your search queries got averagely, and how many times you got clicks from the search queries. From there it is possible to analogize the contents of (not provided) queries.
In conclusion, it is very important to understand what keywords and phrases help searchers to reach out to your website for a better web performance. You should track the queries often and improve your SEO strategy. So that you can increase your exposure on the web and that lead to conversions.
How do you perform your keyword research?