A logo is a critical part of a business. They are a graphic representation or a symbol that can be the “face” of the company. These symbols have to be unique and creative to spark curiosity from a customer. They are also vital to enhance brand recognition.
A well-designed logo is extremely important and can make all the difference for your business and the branding. It has such importance that it can even get more recognition than a brand’s name. For example, when you see logos from Nike, Starbucks or Apple, it is not necessary to have the company name. On the other hand, if you have a bad logo, people will not be interested in your brand.
Logos are present everywhere: business cards, communications vehicles, and any advertisement. This is why a well-designed logo is an integral part of any company’s marketing strategy.
When you are designing a logo, you have to pay attention to all the possible details because the result will be how people view your company. The design process may take some time and critical thinking. However, it can be something cheap. For example, Twitter only spent $15 on its logo, while Nike spent $35. This is an excellent example of how you can have a well-designed and useful logo without spending tons of money.
A well-designed logo is something essential for any business. However, there are a few things that you need to be aware of when designing yours.
Good Logo Design Principles
An effective logo may look simple once you look at it. However, there is nothing simple about creating a well-designed logo that reflects your business image. The shapes have everything to do with psychology. People will respond differently depending on the design.
According to psychology studies, straight edge logo shapes, like triangles and squares, can be strong traces that reflect professionalism and efficiency. Furthermore, triangles are related to power, religion, science, law, and masculine attributes. On the other hand, when we see shapes such as circles, ellipses, and ovals, our subconscious mind tends to respond more sensitively. This is because these traces tend to deliver a message of community, love, relationship, and friendship. Another important aspect of shapes is the difference between vertical and horizontal lines.
While the first one suggests strength and masculinity, the second one suggests tranquility.
When you are designing your business’ logo, you have to be really careful with what colors you are choosing. Every color has a different meaning and arouses a variety of feelings on each person.
- Black: A serious, formal, and sometimes mysterious color. It commonly represents power, authority, and elegance. Examples: Tiffany & Co, Adidas, and Gucci.
- Red: A popular choice, red is attention-grabbing and stimulates viewers to take risks. Red suggests energy, passion, love, and aggression. It is commonly seen in food, health, and entertainment logos. Examples: Coca-Cola, Red Bull, and Netflix.
- Blue: Constantly related to the coolness of the sea and sky, blue arouses a feeling of calm and security. This color inspires trust. Examples: Ford, Samsung, Facebook, LinkedIn, and Twitter.
- Yellow: Is a warm color that arouses happiness, energy, and optimism. Yellow is also a color that shows caution. Automotive and food industries use this color most. Examples: Shell, McDonald’s, and Ferrari.
- Green: Relating to nature, green gives off a feeling of harmony and relaxation. Eco-friendly companies use this logo along with business around agriculture. Examples: John Deere, Starbucks, and Animal Planet.
- Purple: Being a color of royalty, purple generally stimulates feelings of spirituality, mystery, and even arrogance. Examples: Yahoo, Hallmark, and Cadbury.
- Orange: Associated with happiness, energy, and the heat of sun and fire. It is usually for food, art, and sports industries. Examples: Harley Davidson, Nickelodeon, and Fanta.
- Pink: Fashion, clothing, and beauty companies use pink to show femininity. Examples: Barbie, Cosmopolitan, and Claire’s.
When you are designing your own logo, you have to be careful, not only with which color you are going to use, but also the tone. If you’re working on choosing colors for your business branding, check out “Website Color Schemes: User Engagement Tactics“
Sometimes people think that they need a complicated logo to stand out from the competitors. But this is not how it works. First, consider a logo that is clean, simple and, organized. That makes it easier for people to recognize. When it comes to logo design, less is more. Another important aspect of a successful logo is uniqueness. Stay away from overused design trends. Otherwise, your logo gets lost among all the others.
Some logos like Nike, Apple, McDonald’s, Adidas, and many others became famous and easily recognized. People all around the world can relate to these logos upon view. In addition, typography plays a crucial role in logo design. Typography helps catch the attention of your potential customer. For example, the use of right font can help your business gain attention from potential customers that are willing to know more about your product or services. Furthermore, some fonts help you enhance a feeling of trust and reliability while others may arouse a light and youthful message.
Similar to design, with typography, less is always more. Simplicity is key to the success of your logo design. If you’re working on enhancing brand awareness, you must avoid hard-to-read fonts like Comic Sans.
Having a well-designed logo is crucial to stand out from your competitors in this highly competitive market. Because of this, you must pay attention to every detail because a single mistake may affect the way you communicate your brand. Your logo has to be unique, with the right colors, and the proper typography. It is not simple to design a logo, but through adequate market research, analysis, and a clear idea of what message you want to deliver, you create a successful logo.
What’s your logo design strategy?