Why do you need a hashtag analytics tool? Social media has still been one of the top online marketing approaches that help you promote your contents and grow your business in a fast and effective way. Now that the world went mobile, everyone downloads mobile apps and spends more time with them than ever. According to the top most downloaded free apps, social media apps are still ranking highest. Social media is still viral, so don’t miss your chance to do business with your target audience by levearing a free hashtag analytics tool.
A powerful social media marketing strategy is to use the right hashtags in your posts. Hashtags help you directly reach social conversations you’re looking for. This leads you to connect with your customers and prospects, increase your brand awareness. By joining and creating social conversation around hashtags, you can build your own online communities as well.
To take advantage of the power of hashtags, first, you need to monitor hashtags you want to track. Understanding which hashtags work better for you makes it easier to expand your reach and get better results. Make sure to have enough research and organize your monitor results to decide on your hashtags.
Here are 8 free hashtag analytics tools that give you the insights of your social media performance with hashtags.
8 Free Hashtag Analytics Tools
Adding several relevant hashtags in your social media post gives you more chance to spread your message. Hashtagify.me helps you find related hashtags and see all-time top influencers. Especially if you’re looking for similar keywords, this hashtag analytics tool shows you the 10 relevant hashtags in the form of a correlation diagram with a basic mode. You can see how popular the related keyword is by the circle size, while the thickness of the line shows the level of relevance. With Hashtagify.me, it is possible to find all the trending hashtags related to your hashtag.
If you’re not sure which hashtags to use for your marketing campaign, RiteTag is right here. This tool tracks your hashtag and shows associated hashtags are that used most on Twitter. Each hashtag comes with the numbers of unique tweets, retweets, hashtag exposure, etc. Based on the stats and measure, you are able to get ready to test your hashtags. Get instant feedback from RiteTag and choose the best hashtag that will work for you.
Keyhole is a powerful hashtag analytics tool that monitors posts with a specific hashtag in real-time. There are all the key metrics to track, like the number of posts, users, reach and impressions, related topics, most influential users, etc. It helps you to reach out to the most influential ambassador for your brand and expose your contents more.
Furthermore, you can track accounts that you want to chase. Along with the basic account statistics, it shows you top posts and top hashtags by engagements, follower growth, and optimal post time. This feature allows you to sneak around your competitors and their strategy. Get a better understanding of what activities work better or doesn’t in your industry and make yours succeed.
This is another great hashtag strategic tool that gives you comprehensive analytics. TweetReach provides snapshot insights that grab the impact of your marketing campaign with the data as estimated reach, exposure, activity, contributors, etc. This will help you to make better decisions and develop your social media marketing strategy.
Talkwalker Free Search
Talkwalker Free Search is one of the best social media hashtag analytics tools that analyze the hashtag performance across all major online channels like a blog and social media. It gives you a quick snapshot of your results with mentions, engagement, reach, geography, gender, top hashtags, a share of media types, etc. You will capture what kind of contents have more impact, who you should connect to, and which channels to use for your marketing campaign. This will help you to optimize your posts that get more engagement based on the results.
Analyzing social conversation around your hashtag provides a better understanding of how your campaign is doing and what cautions to take. Brand24 allows you to track hashtag performance and find top influencers. You can see how much and which online channel get the mentions based on the hashtag and who are the hashtag sources. Also, if you register hashtags, you can compare them by the numbers of mentions, sources, and sentiment (positive or negative). Discovering those great sources of insights leads you to grow your business.
Twubs makes it easier for you to follow a hashtag and join the conversation about a specific hashtag. This tool is like a live stream and the feed continually updates, so you can always stay in real-time Twitter hashtag chat. In addition, it is possible to create your own hashtag chat room by registering yours to the hashtag directory.
Finally, this is a fun and engaging way for hashtag tracking. Tagboard is cardboard showing the posts along with a specific hashtag from all major social networks. At a glance, you can see what social conversation for a particular topic people are talking about. To display the posts in one streamlined embedded view on your website, you have to sign up.
In conclusion, hashtags are an essential key to success in social media marketing. Having useful hashtags for your marketing campaign will make you stand out from the crowd feed across all the social media platforms. Hashtags will help you acquire more followers and grow your business.
But this is not all you can do with hashtag tracking. Analyzing your competitor’s activities around hashtags helps you set better and more realistic goals. Leverage this data for your social media marketing campaign and make it more successful.
What free hashtag analytics tools do you use? Let us know your ways of tracking hashtags in the comment.