4 SEO Strategies for Content Marketing

Evinex Blog SEO Strategies for Content Marketing

Content marketing has a great effect on SEO and the evaluation of the quality of the contents has become increasingly important to rank a web page in SERPs. This doesn’t mean that you should create contents taking only SEO into consideration. Instead, what you need is to meet the needs of people’s searches. In other words, designing contents for your target searchers is the key to the success of both content marketing and SEO.

By all means, it is critical to provide contents which can win the credibility of the users and promote the use of your website and pages. But if your pages are not indexed in search engines, people cannot find them. To avoid this situation, your contents must be optimized for search engines.

Here’re 4 SEO strategies that you must implement in your content marketing.

 

4 SEO Strategies for Content Marketing

  1. Organize the Site Structure

    In order to get people reach to your pages and easily find the information they want, it is essential to make your site structure machine-readable and implement easy-to-use web design and navigation. It is possible to not only get a higher position in SERPs and expose your pages, but also to build your credibility and improve the usability. To better organize your site structure, make sure you implement these next tactics:

    • Use directory structure with hierarchy
    • Set up convenient navigations
    • Consider accessibility
    • Create a HTML sitemap page in your website
    • Submit a XML sitemap file through Google Webmaster Tools
    • Provide additional information to visual contents
    • Avoid Flash and JavaScript when possible
    • Prepare 404 page for errors
    • Remove broken links
    • Improve the page loading time
    • Optimize for mobile devices
  2. Do Keyword Research

    Keyword research is extremely important for your SEO strategies. Since people will search for information by typing keywords in a search box, you need to understand what keywords people will use for searching and what keywords are not working. Identifying associated keywords also helps you create rich keyword contents that work better. To target customers and prospects, take time to do following:

    • Understand what keywords your visitors are using and the volume
    • Research associated keywords
    • Include your primary keyword in the title and the permalink
    • Have targeted keywords in the contents
    • Use targeted keywords in the meta data tags (title, meta description, header tags, etc.)
    • Add targeted keywords in the alt text if it contains images
  3. Optimize Contents

    Content must be unique, useful, and easy to understand. Considering SEO strategies in content creation affects your overall SEO performance, but the most important thing is to create valuable content for readers not for search engines. The goal of content creation should be gaining brand awareness and improving customer conversions, rather than ranking high in SERPs. Of course after creating content, you can optimize the texts and visual contents to get the additional SEO benefits. By giving the proper information for your pages, your SEO improves. To optimize your contents, make sure you perform the next actions:

    • Use unique titles
    • Consider readability
    • Add brief meta descriptions
    • Set permalink wisely
    • Select proper labels and categories
    • Use appropriate anchor texts
    • Optimize images with alt texts
    • Create contents on a regular basis
    • Compress images to decrease the loading time
  4. Promote Contents

    To reach many people and drive traffic to your website, you have to promote your contents effectively. Online promotion helps to create backlinks to your pages, make your website indexed more often and raise your search engine rankings. To benefit from the efforts of your content marketing, you must advertise your contents to targeted customers and prospects. The most common and easiest way would be to leverage social media which broadens your reach. In addition, you can also send contents to your newsletter subscribers and use online ads. These are some activities you should consider:

    • Integrate with social media
    • Link contents internally and externally
    • Deliver contents in your newsletter
    • Consider paid advertising
    • Get employees involved in your promotion strategy
    • Deliver periodical information
    • Promote where your targets are and when you can reach them

 

Content marketing has a great effect on SEO and designing contents for target searchers is key to success. By improving each of the strategies above, your content marketing and SEO will be improved. Remember to not create contents only for SEO benefits, write for your targets!

 

What SEO strategies work for your content marketing? Share your experience with us in the comments below!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top