Do you know that search engines actually rank not a website but individual pages? Since search engines evaluate each and every page of a site, it is necessary to create search-engine-optimized pages for marketers. SEO is a very popular marketing method to place pages at the higher position in search engine results. If you are not familiar with SEO, you can read my other post “The ABC of SEO and How to Rank Better in SERP.”
The shortcut for successful SEO is to optimize each pages of your website by directing search engines to read your contents correctly. For creating an effective page on SEO, there are several tags that affect the ranking such as title tags, meta description tags, and header tags. These tags for search engine optimized page will help you to create a search-engine-optimized page and rank the page better in search engines.
3 Tags for Search Engine Optimized Page
Title tag is one of the most important factors to raise the search engine ranking for a certain keyword. It describes what a page is about and appears on search engine result pages. It should comprise one or two keywords but you must not have the same title tag repeatedly. To modify your title tag, open the HTML code and input what you want to rank for using the following structure. In the header of the HTML, there are <title> and </title> tags within <head> and </head> tags. You can input your title tag keywords and phrases between <title> and </title>.
e.g. <title>3 Key Tags for Search Engine Optimized Page</title>
Meta Description Tag
Meta description tag contains the summarization of what a certain content is about. It should be a brief and unique information about the page in order to deliver your marketing messages. Because some search engines consider it as an essential point for ranking, you cannot skip to write the meta description tag. For creating a meta description tag, open the HTML code and input the short description of a page. Within the <head> tag, type <meta name=”description” content=”, the optimized meta description tag, and “/>.
e.g. <meta name=”description” content=”Directing search engines by using tags for search engine optimized page will help you to rank higher in SERP.”/>
Meta Keyword Tag
Some search engines use meta keyword tags for ranking purposes as well as meta description tags. You can have no more than ten keywords in the meta description tag. Make sure that it is unique and different from the ones of other pages. Open the HTML of a page and write no more than ten keyword tags in the header. Within the <head> tag, type <meta name=”keywords” content=”, the optimized meta keyword tags, and “/>.
e.g. <meta name=”keywords” content=”tags for search engine optimized page”/>
Optimizing these tags for search-engine-optimized pages allows you to establish the relevance of your website to a particular keyword and help the site rank well in search engines. It is critical to understand what to include and apply them into these tags in order to succeed with SEO.
Do you apply technical SEO to your website? Share your experience with us in the comments!