The importance of storytelling for marketing is undeniable. However, it is so misused and forgotten. Stories can become compelling and engaging experiences for your customers, not only with your product but also with your brand’s image. This is how companies…
Branding is the most important and valuable asset for your business development. It’s a physical reflection of who you are and how the consumer perceives you. Your branding serves as a differentiator from competition and as an identifier that supports…
Choosing colors for your website is not about choosing colors that you like or combine well. It has to be an appropriate combination that strengthens the website and catches the attention of the reader. Nowadays a visually appealing color combination…
A landing page is an excellent tool for a marketer. It can be a direct and straightforward way to tell a story, that will catch your prospect’s attention and hopefully result on a “call to action” click, which can mean…
It is notorious that social media has been increasing their importance for business in the last years. Nowadays, having an integrated marketing strategy on social media is something essential for the success of a company. One of the most important social…
These days there are many blog services that help you to get started with a blog visually and make it easier for you without understanding HTML tags. With the blog services normally what you have to do is just to…
Website loading speed is critical for your user experience and search engine rankings. Since people tend to like faster loading websites, they quit visiting your pages and go to your competitor’s pages. Obviously, the longer response time your website has, the…
Are you working on web pages that have high bounce rates for website improvement? Bounce rate is the ratio of site visitors who left a site without taking any further actions from the landing page. It means that you failed…
