It has become more difficult to get visitors to stay longer and return multiple times to a blog. The average time of a user’s stay on one page has become shorter, even if you did attract and draw them into your blog. A blog’s call-to-action catches the attention of visitors and facilitates them to take the expected actions. Popular calls-to-action such as “Learn More” and “Subscribe via Email” make it easier for marketers to shorten their conversion or sales cycle.
It is important to clean up what you want visitors to do in your blog, in order to guide to a specific page and build connections with them around your brand. To convert leads into customers, you need to make your action calls clear and simple to follow. Nowadays, there are many blog widgets that work as blog’s call-to-action, so you can review your blog widgets once again to promote your marketing messages with “8 Blog Widgets to Improve User Experience“.
Here are 8 blog call-to-action ideas for your blog that serve as lead generation and conversion tools.
8 Blog Call to Action for Conversions
Being able to have conversations with your audience is one of the most fun parts of having a blog. Without the ability to comment, your blog would just be a one-way communication tool that shuts down the interaction with readers. By enabling readers to add comments to a blog post, it is possible to draw them into conversations and consequently build relationships that lead to even more engagement. Since the people who leave comments are mostly your highly targeted audience, you cannot miss this function.
Blog Subscription (RSS Feed)
Blog subscription is a reliable way to deliver updates to your subscribers of your latest blog post. The subscription process is easy–all readers need to do is submit their email addresses, so it would be not a burden for them at all! Encourage readers to sign up to your blog subscription inside of a post and/or the side bar.
Internal links give you the opportunity to deepen readers’ understanding of a topic and of your business while also making it a way to have them stay longer and travel in your site. You can put internal links inside of a post and use widgets like “Related Posts” or “Popular Posts.”
Downloads provide extra information in a variety of formats that increase the value of your message and help to establish you as an expert. For example, you can offer electronic documents like an e-book, case studies, white papers, tutorials and more. Make sure to give the information that visitors need and deliver it in a convenient way for them to find and use.
Videos (Visual Contents)
In addition to downloads, videos are becoming a more popular and dynamic way of distributing information while also providing additional content to complement your posts. Since they have a great impact on engagement, if you have a free video, slideshow, demo or webcasts, you should insert them in a post so visitors can understand a topic even better.
Making it easier for visitors to contact you and ask questions creates a sense of community and triggers the relationship building with visitors. Provide multiple options to reach you, such as a phone number, and an email address, an office address with a map or a chat function if possible.
Social Media Connection
Nowadays, 81% of Americans have social media accounts and effectively use them to connect with other users including their favorite brands and companies. Follow and share buttons enable you to reach a larger audience than what you already have and to build communities along the way, leading to more business opportunities.
All of the calls to action above are designed for leading generations and conversions, but you can also link content directly into sales and action cycles. Be careful to be not pushy, or people will avoid to take the actions you want. For instance, “Check Price (not Buy Now)” and “Register for the FREE Webinar Now (telling them it’s FREE in a button)” are good blog call-to-actions, especially because it uses keywords. Keep in mind that it is your duty to guide visitors to complete the conversion in the correct order.
Blog call-to-action allows you to increase online support utilization, satisfy customer support requirements, and build customer loyalty. You must tell what offer you are providing and what you want people to do briefly. Make it simple and noticeable, and you will be able to get more clicks.
What CTA do you use for your blog?